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Industry Turns Out for Surfside Snow Carnival

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  • The Billabong Group rolled deep - Lance Varon of Xcel, Duke Edukas of Surfside, Sonya Fiske, GT of Von Zipper, Odessa Ernst (daughter of Sonya), Billabong CEO Neil Fiske, Zach Siebert of VonZipper
  • Brent Lantz of Volcom and Kevin Meehan of RVCA with son, Dylan
  • Mike West of 686 and Kenny Hill of Smith
  • Snowy Lonsway of Electric with Burton's Dave Downing
  • Duke Edukas of Surfside with Stacey Lima of Roxy and Joel Olenik of Electric
  • Ted Li and Benny Bigler of Quiksilver
  • Some serious shopping took place
  • Burton introduced kids to snowboarding with its Riglet Park
  • Burton's Dave Downing working the floor
  • Erik Leines of Stance with daughters Vivia and Ellery and Aaron Quigley of VonZipper
  • Jay Twitty of Jones Snowboards and Oakley
  • Jim Flanagan and Rick Irons of Dragon
  • GT of Von Zipper, Drew Dolkas of Roark with daughter, Darby, Zach Siebert of VonZipper and Kathy Edukas of Surfside
  • Latisha Tavarez of Roxy and Joe Edukas of Surfside
  • Sasha Hartloff of Roxy
  • Surfside co-owner Paul Burnett was upstairs handling the most important part of the business - the money
  • Kyle McCabe and Snowy Lonsway of Electric
  • Aaron Quigley leading the poker game at the VonZipper booth
  • Billy Keller and Surfside's David Edukas
  • Volcom had a big presence at the Surfside carnival
  • Hoping to win glasses at the Electric booth

The industry turned out for Surfside Sports' annual Snow Carnival, which kicks off the snow season for the important core retailer in Costa Mesa.

A wide range of brands set up booths with games for shoppers and the store had a big one-day sale. We saw long lines at the cash registers and shoppers walking out with bags of goods and new snowboards under their arms.

So many industry executives attend, it’s almost like a trade show. For that reason, we learned several pieces of news including:

  • Aaron Quigley is now leading sales at VonZipper. He was formerly with Captain Fin.
  • Drew Dolkas, who used to hold that position at VonZipper, is now leading sales for Roark. He replaced Mike Mechling, who is now working in real estate.
  • Erik Leines, a founder of Celtek gloves, is now a merchandiser at Stance.

We have lots of photos of other industry people we saw during the day above in our slide show.

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