Skip to content Skip to navigation

ISA Promotes Surfing's Global Reach with Eleven Sports Broadcast Deal

Print Friendly and PDF
  • The 2017 ISA World Surfing Games, which took place from May 20-28, 2017 in Biarritz, France, will be among the ISA events broadcast on Eleven Sports. Photo: ISA / Sean Evans

The International Surfing Association (ISA) has secured a new TV deal with global broadcaster ELEVEN SPORTS, which will see multiple ISA World Championships highlights now shown in Belgium, Luxembourg, Singapore, Chinese Taipei and the USA. As part of the agreement, ELEVEN has acquired highlights to the ISA’s premier events in 2017 including:

  • 2017 ISA World Surfing Games, 20-28 May 2017, Biarritz France
  • 2017 ISA World StandUp Paddle (SUP) and Paddleboard Championship: 1-10 September 2017, Vorupør & Copenhagen, Denmark
  • 2017 VISSLA ISA World Junior Surfing Championship: 23 September – 1 October, Hyuga, Japan
  • 2017 Stance ISA World Adaptive Surfing Championship: 29 November – 3 December, La Jolla, California, USA

Done with the support of the ISA’s media distribution partner, Broadreach Media, the deal continues the ISA’s drive to grow the visibility and reach of world class surfing events for national teams around the world, following the landmark decision to include Surfing on the Olympic Sports Programme for Tokyo 2020, and will see elite Surfing and SUP competition broadcast in new territories.

ISA President, Fernando Aguerre, said:

“We are delighted to partner with Eleven Sports to bring exposure and visibility to ISA events in new territories and regions of the world. Following on from our landmark inclusion on to the Olympic Programme for Tokyo 2020, our sport has continued to benefit from increased interest and attention from broadcast media and we’re very pleased to welcome Eleven Sports to the global surfing family.

“We are excited to be showcasing our sport’s high performance and youthful energy to new and global audiences, and offering a glimpse to those around the world of the unique atmosphere we will be bringing to Tokyo 2020.”

OUR SPONSORS

Danny Menken, Group Managing Director, ELEVEN SPORTS, added:

“We are very pleased to add more top international content across multiple markets from a contemporary sport at the forefront of youth engagement such as Surfing.

“We are committed to providing great content for millennial viewers that they can relate to and feel a part of. Our partnership with the ISA to broadcast Surfing – a sport on the rise globally and the latest addition to the Olympic Games – helps us achieve this goal.”

About The International Surfing Association:

The International Surfing Association (ISA), founded in 1964, is recognized by the International Olympic Committee as the World Governing Authority for Surfing. The ISA governs and defines Surfing as Shortboard, Longboard & Bodyboarding, StandUp Paddle (SUP) Racing and Surfing, Bodysurfing, Wakesurfing, and all other wave riding activities on any type of waves, and on flat water using wave riding equipment. The ISA crowned its first Men’s and Women’s World Champions in 1964. It crowned the first Big Wave World Champion in 1965; World Junior Champion in 1980; World Kneeboard Champions in 1982; World Longboard Surfing and World Bodyboard Champions in 1988; World Tandem Surfing Champions in 2006; World Masters Champions in 2007; and World StandUp Paddle (SUP, both surfing and racing) and Paddleboard Champions in 2012. 

OUR SPONSORS

ISA membership includes the surfing National Governing Bodies of 102 countries on five continents. Its headquarters are located in La Jolla, California. It is presided over by Fernando Aguerre (Argentina), first elected President in 1994 in Rio de Janeiro. The ISA’s four Vice-Presidents are Karín Sierralta (PER), Kirsty Coventry (ZIM), Casper Steinfath (DEN) and Barbara Kendall (NZL). ƒ

More news

Last updated: : 10/17/2017 - 08:19

The Stance CMO tells us about Stance's new line for women that launches at retail today

Last updated: : 10/16/2017 - 09:52

We have lots of photos of Wayward, an aspirational retail concept being tested by Zumiez that is focused on travel, adventure, and creative culture

Last updated: : 10/13/2017 - 14:33

An update on troubled SurfStitch, including its move into something similar to Ch. 11, the sale of some big assets, and more

Last updated: : 10/13/2017 - 12:52

Vans opened the doors of its new Costa Mesa headquarters to friends and family and lots and lots of people turned out for the party

Last updated: : 10/12/2017 - 09:47

We talk with Bob about several new key hires at the company, C3’s new corporate headquarters, which includes a retail component, and about what's new on the business side with Capita Snowboards, Union Binding Co. and Coal Headwear

Last updated: : 10/11/2017 - 11:42

The most recent Piper Jaffray Taking Stock with Teens survey shows some clear winners and losers

Last updated: : 10/10/2017 - 08:59

At this time of retail Armageddon, Zumiez is clearly grabbing market share. We immersed ourselves in the Zumiez world to find out how.

Last updated: : 10/10/2017 - 07:47

We talk with Rick Brooks about the state of retail, how Zumiez has adapted, and what he thinks is still to come as retail consolidation continues.

Last updated: : 10/09/2017 - 12:45

We spoke with sales reps and store owners about the aftermath of the storms and the outlook for upcoming seasons

Last updated: : 10/05/2017 - 08:02

Costa has become a very important brand for many East Coast surf shops. We talk with Holly Rush about how Costa is adding lifestyle pieces and implementing other strategies to expand the brand's reach, including a West Coast push.