Skip to content Skip to navigation

Jake Brandman New President of SWIMS brand

Print Friendly and PDF
  • Jake Brandman during his days at Sanuk - SES file photo
  • SWIMS footwear
  • SWIMS apparel

LOS ANGELES--(BUSINESS WIRE)--Differential Brands Group Inc. (NASDAQ:DFBG) ("Differential Brands" or the "Company") today announced the appointment of Jake Brandman as President of the Company’s SWIMS brand operated through its wholly owned subsidiary, DFBG Swims, LLC. Mr. Brandman will assume the position on August 29, 2016. In this role, he will report to Michael Buckley, Chief Executive Officer and will be responsible for developing and implementing a long-term strategy to expand the newly acquired SWIMS brand both domestically and internationally.

Mr. Brandman is a seasoned lifestyle brand executive with more than 20 years of experience building global brands. He has spent the last eight years with Deckers Brands, most recently as Brand President for Sanuk, and prior to that, as Vice President of North American Sales for Teva and Simple. Previously, Mr. Brandman held senior sales executive roles at Vans, Keen Footwear, and Ahnu Footwear. He holds an MBA from the University of Southern California.

Mr. Buckley commented, “We are pleased to welcome Jake to the Differential team. He is a strong merchant and sales professional with a long track record of successfully building great brands and cultures, and we believe he will be instrumental as we integrate and grow the SWIMS business. I look forward to partnering with Jake and leveraging his vast knowledge and experience to expand the SWIMS brand both in the U.S. and around the world.”

Mr. Brandman stated, “I am very excited to be joining Differential Brands to lead the SWIMS brand and its global expansion. SWIMS is already a sought-after lifestyle brand that consumers are passionate about and that some of the best retailers recognize for its unique positioning and disruptive product offering. I am honored to begin working with the SWIMS team to further unleash their creativity and leverage their experiences while tapping into the Differential Brands infrastructure to further build and expand the business here in the U.S. and other key global markets.”

About Differential Brands Group

Differential Brands Group Inc. (NASDAQ: DFBG) is a platform that focuses on branded operating companies in the premium apparel, footwear and accessories sectors. Our focus is on organically growing our brands through a global, omni-channel distribution strategy while continuing to seek opportunities to acquire accretive, complementary, premium brands.

Our current brands are Hudson®, a designer and marketer of women’s and men’s premium, branded denim and apparel, Robert Graham®, a sophisticated, eclectic apparel and accessories brand seeking to inspire a global movement, and SWIMS®, a Scandinavian lifestyle brand best known for its range of fashion-forward, water-resistant footwear, apparel and accessories. For more information, please visit Differential's website at:



More news

Last updated: : 01/19/2018 - 08:11

A talk with Mike West about new technology that 686 will debut next week that they believe has a broader application beyond the snow world. Plus, lessons learned during 25 years in business, the state of the snow market and more.

Last updated: : 01/18/2018 - 11:29

Executives explain the robust holiday sales for industry customer Journeys. Plus, insights into what is happening with landlords and rents at malls.

Last updated: : 01/17/2018 - 16:43

One category dampened results at the Urban Outfitters chain. Plus, the key internal change that has lead to improved results in women's apparel.

Last updated: : 01/16/2018 - 12:30

How Tom Campion created the results-oriented culture at Zumiez and how that culture came alive in Kelly Sanders, the No. 1 sales person who sold over $1 million in goods in 2017

Last updated: : 01/15/2018 - 09:06

Banks Journal, a clothing brand inspired by coastal living and a love of design, is having a successful start to 2018, especially with fashion accounts

Last updated: : 01/15/2018 - 09:47

We have a comprehensive report from the Swim Collective about upcoming swim trends

Last updated: : 01/11/2018 - 13:42

Kering plans to focus on its luxury roots by exiting Volcom and Puma

Last updated: : 01/11/2018 - 12:03

We spent two days with Zumiez in Colorado and have lots of photos from the 100K event

Last updated: : 01/09/2018 - 08:30

Several news outlets reported GoPro is exploring strategic options, meantime the company is cutting jobs and had to drop prices during the holiday season on some products

Last updated: : 01/10/2018 - 10:06

Cedar Carter, the Director of Marketing for O’Neill Women’s, is exiting the La Jolla Group to join an Australian activewear company called 2XU.