Lucky Brand is pleased to announce a new licensing agreement with Manhattan Beachwear INC, a leading manufacturer of women’s swimwear in the U.S. The product will feature cutting edge design, premium quality materials and excellent fits that will support the look and feel Lucky Brand customers have to come to expect.
“Lucky Brand’s evolution into a full breadth lifestyle brand includes working with best in class licensing partners. As we evolve, we continue to partner with companies that put the customer at the center of everything they do and are innovative and design driven. We have found great alignment with all those attributes in the team at Manhattan Beachwear Inc,” says Carlos Alberini, Chairman and CEO of Lucky Brand.
The collection will be available in Resort 2017 at department stores, select e-tailers and specialty stores with prices ranging from $45 - $125.
“We are extremely pleased to bring together two best in class companies. As an organization, we are constantly seeking to provide our customers with compelling, innovative swimwear. Lucky Brand is a tremendous opportunity to create great swimwear focused on Lucky’s modern free spirit and laid back Californian roots. We are looking forward to presenting the new swimwear collection to our customers this June.
Lucky Brand is a perfect fit,” adds Brenda West, President of Manhattan Beachwear Inc.
About Lucky Brand®
Staying true to the rich heritage – and authentic, all-American spirit – of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. Today, Lucky Brand is a leading multichannel apparel retailer based in LA, known for its comfortable denim, casual clothing and irreverent rock and roll attitude. Lucky Brand can be found in full price specialty and outlet stores across the United States and Canada, as well as select department stores and online at LuckyBrand.com.
About Manhattan Beachwear Inc
Manhattan Beachwear, Inc is the leading global manufacturer of women's swimwear in the US. With over twenty nine years experience, Manhattan Beachwear, Inc, continues to grow its current roster of brands and services its existing customers in the Junior, Contemporary, and Missy markets. Manhattan Beachwear, based in Cypress, CA, designs, manufactures, and markets under licenses for Kenneth Cole New York, Kenneth Cole Reaction, Polo Ralph Lauren, Lauren Ralph Lauren, Trina Turk, Nanette Lepore, Sperry Top-Sider, and Hobie. In addition, Manhattan Beachwear designs and manufactures their proprietary brands; La Blanca, 24th & Ocean, The Bikini Lab, Green Dragon Clothing, and Maxine of Hollywood. Manhattan Beachwear products can be found in department stores, e-tailers, and specialty stores across the globe. For more information visit www.mbwswim.com