Skip to content Skip to navigation

Mad Jack Snowsports Receives $125,000 Angel Investment to Fuel Growth

Print Friendly and PDF

Mad Jack Snowsports, the simple snowboard boot adaption system designed to make skiing more comfortable and pain-free, today announced that it has raised $125,000 in funding to continue development of its revolutionary skiing product, and is launching a complementary KickStarter campaign to fuel fulfillment of its already growing number of orders. This influx of funds comes at an opportune time with the winter snowsports season beginning in November and the 2018 Winter Olympics on the horizon.

The National Ski Areas Association recently found that the ski industry is seeing that only 24% of first time skiers become lifelong skiers due to the fact that 76% find the experience uncomfortable and too expensive, providing the inspiration and need for the MadJack adaption system. The MadJack is all about bringing the comfort of a snowboard boot to the everyday skier by making it possible to use a standard snowboard boot on a standard ski, without limiting agility, but remaining pain free and affordable.

Since launching last December, Mad Jack Snowsports has hit a number of key milestones, including filing its patent and recently winning the New Tech Meet Up Pitch Competition in Santa Cruz, CA. Mad Jack Snowsports  went up against 7 other companies, and in addition to winning the competition, walked away with the People’s Choice Award as a result of their impressive pitch and unique product. The MadJacks was also named the “boldest product launch at the 2017 SIA show” by Men’s Journal.

“We’re so humbled with the amount of interest in our MadJack product since we launched, and are thrilled to see the excitement from our fellow skiers and the snow sports community as a whole,” said Kristin Mehiel, co-founder of Mad Jack Snowsports. “We plan to use the angel investment to perfect development of our product and continue ensuring our company meets its mission of keeping people “happy on the hill”. We intend to use any additional funds from our second kickstarter campaign to help us fulfill orders as fast as possible for our customers.”

To donate to the kickstarter campaign, please visit: https://www.kickstarter.com/projects/1477409603/madjacks-ski-pain-free-walk-normally-affordably

OUR SPONSORS

The MadJack conforms to all ISO and ASTM standards related to alpine ski boot geometry (ISO 5355) and snowboard strap bindings for soft boots (ISO 14573). As such, MadJacks is considered a standard alpine ski boot - relative to the fit of the MadJacks to the alpine ski binding - and accepts a standard snowboard boot acting as a standard snowboard binding. It comes in a variety of sizes with an introductory cost of $199.00. 

To see the MadJacks adaption system in action, watch this video: https://youtu.be/r2XaohBUxa4   

Find out more about the MadJack and Mad Jack Snowsports by visiting its website and social media channels:

Website: http://www.madjacksnowsports.com/homepage

Facebook: https://www.facebook.com/madjacksnowsports/

OUR SPONSORS

Twitter: https://twitter.com/madjacksnow

Instagram: https://www.instagram.com/madjacksnowsports/

About MadJacks

The MadJacks converts a standard snowboard bucket fit into a ASTM standard ski boot binding fit, allowing skiers to increase comfort without compromising performance. MadJacks is adaptable to all bindings on the market and, together with a snowboard boot, costs on average a third less than the average ski boot. MadJacks was developed in San Luis Obispo, CA by avid skiers and entrepreneurs, Kristin and Eric Mehiel, who also have backgrounds in engineering and sales.

More news

Last updated: : 02/20/2018 - 08:34

A talk with Kent Untermann, the owner of the high-volume footwear account Island Sole, about the changing retail landscape and the particular challenges of retail in Hawaii

Last updated: : 02/16/2018 - 09:14

It’s hard to believe that Vans' results could keep getting better, but that’s exactly what happened - we have all the details on their global and regional numbers

Last updated: : 02/15/2018 - 11:14

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed

Last updated: : 02/14/2018 - 15:50

Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges

Last updated: : 02/13/2018 - 13:10

A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business

Last updated: : 02/12/2018 - 10:06

Friends and colleagues remember Boardriders CEO Pierre Agnes

Last updated: : 02/09/2018 - 12:44

A moving, inspirational and crowded memorial service was held for Boardriders CEO Pierre Agnes Friday morning in his beloved hometown of Capbreton, France

Last updated: : 02/08/2018 - 11:06

How 2017 turned out for Firewire, why the company's multi-brand strategy is working, why Firewire is using a consignment model for retailers in the U.S., and more

Last updated: : 02/07/2018 - 10:09

A look through Amazon's annual report shows many interesting numbers and information about the online behemoth's business

Last updated: : 02/06/2018 - 07:03

The company outlines who will take over for Pierre Agnes in Europe and as CEO and affirms its commitment to acquire Billabong