Skip to content Skip to navigation

Miami Swim Week 2017 Trend Report and Photos

Print Friendly and PDF
  • Acacia's Jamie Kaplan and Founder Naomi Newirth at Cabana. The Acacia booth was very busy during the show.
  • Acacia brought in a pop of neon for Spring '18. Avery Brown shows off Acacia and Slowtide's collab neon towel.
  • Acacia, known for their smaller-cut bottoms, introduced a fuller-coverage bottom in the new collection.
  • Tavik's first ever runway show filled up quickly
  • Logan Watters showing Tavik's line to Erin Baker of Nomad Surf Shop. We heard some retailers saying very good things about Tavik's new line during Swim Week.
  • Tavik is working to meet the demand for fashion-forward swimwear that has more coverage. Brianna Barnes in their high-waisted bikini.
  • Textured fabrics and bright colors are big for Spring '18 as seen with this Tavik one-piece.
  • Maaji CEO Miguel Piedrahita at SwimShow - the company recently closed a transaction with an investment arm of LVMH and Australian swimwear brand Seafolly
  • Maaji has added a sophisticated color palette for Spring '18
  • A Maaji off-the-shoulder top with striped bottom
  • Kelly Ellingson of Maaji
  • Debby Martin and Monica Wise of L*Space with a model showing a new one-piece style
  • Mandy Fry highlighting Amuse Society's striped neoprene suits
  • KJ Skorge in an Amuse Society textured one-piece
  • Kaohs (pronounced Chaos) owners Ali Hoffmann and Tess Hamilton after their runway show on Friday night
  • Bright colors are seen throughout the Kaohs line
  • The underwire Mia top is a key piece in Kaohs' Spring '18 collection
  • The Frankie's Bikinis runway show was in high demand. The show had an upbeat '90s sleepover theme.
  • Angi Hart showing Tori Praver's Spring line to Shelley Filip of Slo Swim and Linda Meyer of Bikini Factory
  • Stevi Vaughn and Anna Carr of Whalebone in North Carolina
  • Effy Harvard in a striped Tori Praver bikini
  • Tori Praver's line features the popular underwire tops, muted colors and textured fabrics
  • Jordan Vernes with Summer Rapp of Add Black Design Studio and Tori Praver
  • The Blue Life x Issa De' Mar tropical themed runway show was held at the Funkshion Collins Park Tent. The show was in high demand, with lines out the door before the show started.
  • Lilee Boccarossa in a striped Issa De' Mar bikini
  • Issa De' Mar's collection incorporates striped and solid swimsuits in muted tones
  • Jessica Sporty of Beach Riot showing the brand's new active line
  • Jessica Sporty with a Beach Riot bikini for Spring '18
  • Koa held their first runway show at the W Hotel Wet Deck
  • Muted tones are a staple in Koa's collection. Kaylen Ostapovich in a blush-colored bikini.
  • Kaylen Ostapovich in an off-the-shoulder Koa bikini. All Koa swimwear is reversible.
  • The Showroom by TAG Manager Kathryn Caminiti, model Kaylen Ostapovich wearing a Koa suit, Owner Tammy Green, Abbey Lemaire of Diane's Beachwear, and Zara Nery
  • Kyle and Alana Spencer of Slowtide
  • Slowtide was busy at Cabana
  • Rhythm's Spring line features pops of bright colors that tie into their patterned pieces. Some industry retailers told us Rhythm has sold well this season.
  • Kelsey Hayman and Derek Grauer of Raen at Cabana
  • Raj President Brenda West
  • Imagery from the new Sports Illustrated swim line
  • Tigerlily, previously owned by Billabong and now owned by private equity firm Crescent Capital, is relaunching in the U.S.
  • A Tigerlily dress
  • Kelli Nowakawski of Tigerlily at SwimShow
  • Jen Rainnie has launched a sandal brand called Malvados
  • Malvados sandals
  • Mike Vavak and Raul Ruiz of Body Glove, who were happy to have the traditional surf space to themselves at SwimShow. Other big surf brands were not at the show, though Billabong was showing accounts their line in a suite at the W Hotel.
  • Stripes have been the most popular for Skye & Staghorn for the season
  • Makenzie Kurre of the August Showroom said that Skye & Staghorn's bright underwire top is getting good feedback from retailers
  • Bright pink, as seen in this Solid & Striped one-piece, is popular for the upcoming spring
  • Solid & Striped has a variety of striped and bright colored swimwear
  • Joshua Redd, Jasmine Angeles and Mike Bates of Reef
  • Bettinis Bikinis features textured and ruffled fabrics in natural tones
  • Rheya Swim's line highlights off-the-shoulder tops and solid colors
  • Buyers and retailers hanging out in the Cabana lounge
  • Fresh coconuts are available to all Cabana guests

Swimwear brands from across the world came out to Miami Swim Week to show their Spring and Resort 2018 lines this weekend. 

Miami Swim Week combines the Hammock, Cabana and Swim Show tradeshows and features a variety of runway shows in the evenings. 

A few trends stood out throughout the shows:

  • As seen at Swim Collective, one-pieces are very strong for the season. Many brands said that one-pieces are their leading style. They can often double as bodysuits and are perfect beach-to-street lifestyle pieces.
  • '90s style fashion and high-cut bottoms are getting great results as well. The Frankie's Bikinis runway show, which was well attended with lines to get in, featured an upbeat, '90s sleepover theme. Bright pink, pom-poms, and Clueless-inspired clothing were seen throughout the show. Lolli Swim's Spring line also features the signature '90s/early 2000s pom-poms and bright pink.
  • Bright colors are in for spring and are popping up in brands that are usually known for more natural tones. Acacia, Mikoh, Minimale Animale, Kaohs, Solid & Striped, Rhythm and Skye & Staghorn have all incorporated bright colors into their spring lines. 
  • While pops of bright and neon colors are making an appearance, muted tones are still very popular for the upcoming spring. Army green and blush colors are seen throughout Tori Praver, Issa De' Mar, Rhythm and Koa's lines. Natural tones and pastels are staples in Tavik, Minimale Animale, Amuse Society and Bettinis Bikini's lines.
  • Non-traditional bikini tops are trending for Spring 2018. Off-the-shoulder tops are making a comeback as seen in Bettinis Bikinis, Mikoh, Maaji, Rheya Swim, Koa and other brands' Spring 2018 collection. Underwire tops are a leading style for Kaohs, Tori Praver and Skye & Staghorn.
  • Specialty fabrics are increasingly popular, especially for one-pieces. Ribbed, seersucker, smocking and other novelty fabrics are strong for Spring 2018. Acacia, who has incorporated a variety of fabrics in the past, expanded their crochet and ribbed options. Issa De' Mar is adding specialty fabrics to their collection for the first time this upcoming season. Tavik's ribbed one-pieces have gotten great feedback. Amuse Society, Solid & Striped and Minimale Animale all experimented with different textures as well. 
  • There is an increasing demand for fashion-forward, fuller-coverage swimwear in the industry. Many brands have created bottoms with more coverage that still allow women to feel sexy and feminine. Tavik is working to create fashionable swimwear that gives options to women of different ages and sizes. They took their essential pieces up to XL and are offering fuller-coverage bottoms and tops. Acacia, who is known for their thong-style bottoms, has added a fuller-coverage bottom that still has the signature Acacia style. Minimale Animale, whose line is also known for small pieces that provide minimal tan lines, has added a bottom with more coverage to their spring line.

Check out photos from Miami Swim Week and see what's new in swim for Spring 2018 in the slideshow: 




More news

Last updated: : 02/22/2018 - 19:45

Details about Billabong's half-year results around the world, including how the Billabong, RVCA and Element brands performed in each region

Last updated: : 02/22/2018 - 14:34

We unpack the results of Volcom's #ThisFirst campaign with Ryan Immegart, including what they learned trying to target new audiences, and marketing stratetgy changes they are making overall given the rapidly evolving landscape

Last updated: : 02/21/2018 - 09:42

Hurley is finally putting more resources into its women's business, and has relaunched the line with a new strategy and new modern aesthetic

Last updated: : 02/20/2018 - 08:34

A talk with Kent Untermann, the owner of the high-volume footwear account Island Sole, about the changing retail landscape and the particular challenges of retail in Hawaii

Last updated: : 02/16/2018 - 09:14

It’s hard to believe that Vans' results could keep getting better, but that’s exactly what happened - we have all the details on their global and regional numbers

Last updated: : 02/15/2018 - 11:14

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed

Last updated: : 02/14/2018 - 15:50

Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges

Last updated: : 02/13/2018 - 13:10

A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business

Last updated: : 02/12/2018 - 10:06

Friends and colleagues remember Boardriders CEO Pierre Agnes

Last updated: : 02/09/2018 - 12:44

A moving, inspirational and crowded memorial service was held for Boardriders CEO Pierre Agnes Friday morning in his beloved hometown of Capbreton, France