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New Boss for VF Outdoor and Action Sports Coalition

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  • Photo courtesy of The North Face
  • Scott Baxter is the new President of VF's Outdoor and Action Sports Coalition - Photo courtesy of VF

Editor's Note: VF Action Sports and Vans President Kevin Bailey also has new responsibilities and will now report to Scott Baxter.

VF’s Scott H. Baxter to Lead the Company’s Outdoor & Action Sports Americas Organization

MARCH 22, 2016

Baxter’s Success at VF Includes Leadership Roles in Jeanswear, Imagewear and the Licensed Sports Group

GREENSBORO, N.C.-- VF Corporation’s (NYSE: VFC) President & Chief Operating Officer Steven E. Rendle today announced the appointment of Scott H. Baxter to the position of Vice President, VF Corporation & Group President, Outdoor & Action Sports Americas. Baxter previously was Vice President, VF Corporation & Group President, Jeanswear Americas, Imagewear & South America. The appointment is effective immediately.


“Scott is an effective, value-creating business leader who has achieved significant success during his nine years at VF,” said Rendle. “He has a proven record of achievement in retail and wholesale channels, as well as measurable accomplishments in managing iconic brands and the organizations enabling them. He has established and sustained strong customer relationships and knows how to leverage innovation to fuel growth. Scott’s personal and professional strengths make him a strong choice for this important leadership role at VF.”

In 2015, under Rendle’s leadership, VF’s Outdoor & Action Sports coalition in the Americas represented 35 percent of the company’s global revenue. The coalition is home to the company’s three largest brands by revenue: The North Face®, Vans® and Timberland®.

Phil McAdams, a 38-year veteran in VF’s Jeanswear business, will succeed Baxter as President of the Jeanswear Americas coalition, which includes the Wrangler® and Lee® brands. Tom Waldron, with 21 years’ experience at VF, succeeds McAdams as President of the Wrangler® brand. Waldron was previously Vice President, General Manager Mass Brands, within the Jeanswear coalition.

As an additional part of these organizational changes, Kevin Bailey, President, VF Action Sports and Vans®, will now have added responsibility to oversee VF activities in Central & South America, as well as the Outdoor & Action Sports businesses in Canada and Mexico. Bailey’s achievements are many, including successfully developing and implementing the Vans® brand global strategy, which resulted in significant growth for Vans® since his appointment as the brand’s President in 2009. The Vans® brand delivered $2.2 billion in global revenue in 2015.

“At VF, we remain sharply focused on our global growth drivers: leading in innovation; connecting with consumers; serving consumers directly; and, expanding geographically,” Rendle continued. “Scott, Phil, Tom and Kevin have proven their ability to execute against these drivers as they have worked to position our brands to win in the global marketplace. I have every confidence they will continue to deliver results and provide strong leadership.”


About VF

VF Corporation (NYSE: VFC) is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. The company’s highly diversified portfolio of 30 powerful brands spans numerous geographies, product categories, consumer demographics and sales channels, giving VF a unique industry position and the ability to create sustainable, long-term growth for its customers and shareholders. The company’s largest brands are The North Face®, Vans®, Timberland®, Wrangler®, Lee® and Nautica®. For more information, visit


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