Skip to content Skip to navigation

Nike names new business leader for Hurley

Print Friendly and PDF
  • Anton Nistl is moving to a new job for Nike - SES file photo

Nike has named a new business leader for Hurley.

Nike executive Bob Coombes is moving into the VP/GM of Hurley role, replacing Anton Nistl, who is taking a new job at Nike.

While VP/GM is the title Nike uses for the industry, Hurley often uses the president designation for that role.

Coombes most recently served as VP/GM of Nike India, giving him valuable experience working with Nike corporate headquarters from afar, which is similar to how Costa Mesa-based Hurley interacts with Nike.

Some on the Hurley team also know Coombes from his time in Southern California, where he was VP/GM for Nike in the West and Los Angeles region.


Anton, who is very close to former Hurley CEO and former top Nike executive Roger Wyett, will become VP, Special Projects, Integrated Marketplace Development at Converse.

Anton joined Hurley three years ago, having previously served as Americas President of DC shoes. Nike has a history of moving its executives around the company to develop talent.

In an interview, Bob Hurley said he is excited about Coombes joining the team, and described him as a “wonderful human being.”

Bob said he is also thankful for Anton’s contribution to Hurley. 

In the most recent quarter, Hurley had its highest revenue and profits ever, with the lowest inventory and best sell-through, Bob said.


“It’s a little bittersweet but I am happy for Anton to move into an elevated role at Nike,” he said.

Coombes, who is an open ocean swimmer, will report to Jayme Martin, VP/GM Global Categories.


More news

Last updated: : 09/19/2017 - 08:51

The retail landscape continues to evolve, with several new developments this week

Last updated: : 09/18/2017 - 19:44

The former Spy Inc. CEO joins the Billabong Group and will work with Founder Greg Tomlinson

Last updated: : 09/18/2017 - 11:55

A talk with Tactics Co-Founder Matt Patton and Retail Director Adam Gerken about the new store in Bend, what's working in skate and snow, and the state of online retail

Last updated: : 09/15/2017 - 14:17

A business conversation about Hydro Flask's continued growth, approach to new products, advice for young brands, and how the company’s motto -- “Saving the World From Lukewarm” -- plays out in every aspect of its business.

Last updated: : 09/13/2017 - 14:59

Marcato is nominating a slate of 10 candidates for the company’s board of directors, including former executives at L.L. Bean, Toys ‘R’ Us, Ralph Lauren, Justice, and Michael Kors

Last updated: : 09/13/2017 - 09:02

We talk with Debbie Harvey and key members of her buying and planning team, Emma White-Pryor and Todd Gerkens, about what is working at Ron Jon stores and how the key summer selling season went

Last updated: : 09/12/2017 - 12:09

We check in with Florida retailers to see how they have been impacted by the storm

Last updated: : 09/12/2017 - 05:35

How Revolvr is killing it in two towns far away from the ocean by mixing lifestyle product from industry brands like Reef, Roark, RVCA, Billabong, Obey and Stance with a wider offering in a boutique-like setting

Last updated: : 09/08/2017 - 11:01

Zumiez CEO Rick Brooks' frequent prediction about retail consolidation and market share gains may finally be coming true

Last updated: : 09/08/2017 - 14:00

Surf Expo got underway Thursday in Orlando with a backdrop of a major hurricane bearing down on Florida