This past Friday, adidas Skateboarding and rapper A$AP Ferg hosted a launch party in the Arts District neighborhood of Los Angeles for the second Trap Lord footwear and apparel collection collaboration. The A$AP Mob member surprised top media, influencers, notable industry vets and party attendees with a surprise concert performance in celebration of the adidas Skateboarding x Trap Lord collection.
Leading up to the adidas Skateboarding x Trap Lord launch party, the brand’s Skate Copa Court took place at the same venue with legendary Karl Watson and Matt Price co-hosting the day’s event. Skate Copa Court is an open skate jam that invites local skate shops and the community for friendly competition and cash prizes. adidas Skateboarding team riders Daewon Song, Pete Eldridge, Na-kel Smith, Jack Fardell, Miles Silvas, Alec Majerus, Silas Baxter-Neal, and Nora Vasconcellos were present and participated in team demos with the local skate community.
The adidas Skateboarding x Trap Lord collection that was on display alongside complimentary drinks, food and giveaways for the packed event. The collection is inspired by the mismatched style and creativity of inner-city youth. From the contrasting clothing style worn by nomadic youth to mashup of genres, the collection bridges the gap between skate culture and hip-hop.
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About adidas Skateboarding
Founded in 1998, adidas Skateboarding creates footwear and apparel for skateboarders distributed through a global network of skateboarding retailers. adidas skateboarding supports a group of iconic, elite, and trend setting professional and amateur skateboarders from all over the world including Mark Gonzales, Dennis Busenitz and Na-kel Smith. adidas Skateboarding is a segment of adidas Originals, a division of the adidas Group.