Skip to content Skip to navigation

Photos and News From Agenda

Print Friendly and PDF
  • DC Global GM Mike Jensen and DC Co-Founder Damon Way
  • Industry Love: RVCA's Eric Thomas and Jaci Schroeder are engaged. Congrats!
  • It was the first trade show for Kevin Meehan in his new role as Global GM of RVCA - lucky RVCA
  • New faces at Element (except Johnny of course): Dave Rosenberger, Johnny Schillereff, David Brooks, Brian Garofalow
  • Vinnie De La Pena, Paul Naude and Rob McCarty of Vissla - Vissla had a big presence at the show
  • Sanuk GM Magnus Wedhammer, who seems like a great fit for Sanuk
  • Exciting things seem to be happening at Sanuk - this is an update on the Sidewalk Surfer for Spring '18
  • Another update to the Sidewalk Surfer
  • Sanuk is launching a new men's sandal for Spring '18
  • Frenchmen in the house - Gil Le Bon Delapointe and Pierre Andre Senizergues of Sole Tech
  • Ian Foulke of Electric said the women's Crasher frame sold out after Gwyneth Paltrow was photographed wearing them on vacation
  • The Zombie S, a collab with the Cycle Zombies, is also a leading style for Electric
  • Scotty Stopnik of Cycle Zombies and Electric Owner Eric Crane
  • Electric had its trailer set up near the food trucks and had a band play at lunch
  • Duvin Co-Founder Austin Duvall, Karly Cottrell and Dan Lundy of Island Water Sports, and Duvin Sales Manager Shaun O'Meara
  • Jovon Clements highlighting a tee from Duvin's Holiday line
  • Mad Engine CEO Danish Gajiani and Shaun Neff - Mad Engine now owns Neff
  • The Salty Crew, Crew: Andrew Hartshorne, Jared Lane, CJ Hobgood, Hayden Lane, Brandon Hatfield, and Tom Ruiz
  • Henry Cosio of Vans and Debbie Anker Morris of Tilly's
  • Hayn Sales Operations Manager Ryan Matsumoto, Brandon Rich, Jimmy Schulte, Greg Osthus, Leigh Tonai of Hawaiian Island Creations, and Hayn Co-Owner Zak Noyle
  • Hayn sandals are 100% recyclable and are created to be comfortable, durable and fashionable. Hayn has done collabs with Huf and Barney's New York for the upcoming season.
  • Greg Healy and Ted Li of Boardriders Inc in the DC booth with former Quiksilver CFO Joe Scirocco
  • Chad DiNenna of Nixon and Aaron Levant of Agenda
  • Slowtide's Dario Phillips, Kyle Spencer and Wylie Von Tempsky
  • New Slowtide racks have boosted sales at retail
  • We love this Slowtide succulent towel
  • Tavik Designer Carly Powell highlighting a ribbed one-piece. Clean lines, modern detailing and color blocking is seen throughout the line.
  • Teasha Borg showing Tavik's Spring '18 line to Nicole Malone of Dive N Surf Redondo Beach
  • Tavik's mens line features a solid boardshort that develops a print in the water
  • Ryan Mangan and Mark Simpson of Hurley
  • Hurley was back at Agenda with a booth
  • Mike Makos of Toms and Pete Censoplano and Dave Nash of Sun Diego
  • O'Neill's Kari Johnson, Lindsay Henkels, Jaimie Foote with Ron Jon's Emma White Pryor and Tiffany McCauley
  • O'Neill's booth was dedicated to the recently departed Jack O'Neill
  • Signing the tribute to Jack O'Neill
  • Polartec CEO Gary Smith, right, and Fielding Miller. Polartec is showing for the first time at Agenda, after withdrawing from OR Summer Market to boycott Utah's public lands position. Gary is scheduled to speak at an Agenda Workshop session today on "Conscious Consumption & Sustainable Manufacturing."
  • RVCA's Brian Cassaro and Allison Perez
  • RVCA's multi-gender collaboration with artist Luke Pelletier for Spring '18
  • Monica Rigali of Eagle Creek, Roger Spatz of Reef, Courtney Kincaid of O'Neill and Mike Matey of Reef
  • Great to see Bob Denike and Jeff Kendall of NHS
  • Nice to see our old friend - and loyal SES reader - Bill Bussiere. He is now the CFO at Mad Engine.
  • Umbro Sales Rep Brandon Zoldos said that soccer style has gained popularity in the skate industry
  • Umbro's classic checkered short is lightweight and comfortable to skate in
  • Travis Matsdorf and Steve Tully of Neff
  • Katin VP of Sales Dale Rhodes, Sales Rep. Mac Beu, PR/Marketing Valeri Spiwak, and Sales Rep. Ryan Romero
  • Katin's Spring '18 line carries on their vintage surf vibe with muted tones and natural prints
  • Katin added a corduroy walkshort with an elastic waistband to their collection. The same color palette is used throughout the line
  • Bryan Friedman of Friedman, Stroffe & Gerard and Jason Young of Brixton
  • The Vans sales dream team: Jim Watson, Henry Cosio, Lance Eddy
  • Rainbow National Sales Manager Kirby Keeter showing off a retro-inspired sandal for Spring '18
  • Rainbow reinvented their styles from the 70s with updated materials and rolled straps for maximum comfort
  • Outdoor Tech CEO Charllie Gugliuzza was showing new mossy-oak camo colorways, new power packs, and new waterproof wireless headphones
  • Rhythm Men's Brand Manager and Designer Jacob Byrne
  • Rhythm strives to create products that are identifiable to the brand. The Spring '18 line features muted tones and floral, paisley and striped patterns.
  • Chris Broders of Dark Seas
  • Dark Seas has expanded into boardshorts - we have been hearing good things about the brand
  • Sun Diego's Eric Steddom and Patrick Whinnery
  • Somedays Lovin Brand Manager Kelly Baffert highlighting a Minkpink one-piece
  • Sister brands Minkpink and Somedays Lovin Spring '18 lines feature a variety of 90s style swimwear
  • Mo Van de Wall showing Lock Rack board racks.
  • Todd Madsen and Charlie Ninegar of Spy and Chris Pollock of Lost
  • Nikita Marketing and Promotions Manager Jenna Kuklinski highlighting a graphic tee from the line
  • Nikita, a streetwear and lifestyle brand for girls who ride, based their Spring '18 line on "Beauty in Chaos"
  • FILA's retro athletic line featuring bright colors and big logos is very popular in the skate and streetwear market
  • Jye Townend of Surfline and Nick Meistrell of Body Glove
  • Great to see skatebord executive Per Welinder at the show
  • Max Klineman showing a tee from Oakland Surf Club's upcoming line
  • Oakland Surf Club's collection has an Oakland workwear style mixed with surf influence
  • Hydro Flask's Karen Parker talks product with buyer Garrett Wilson of Ripple Surf & Board Shop in Indianapolis.
  • Slate Swimwear Designer Jessica Liao said her new line is a modern take on 80s/90s swimwear
  • Rastaclat's busy booth near the front of the show.
  • The scene at lunch
  • Volcom is sponsoring a music stage at Agenda

Agenda kicked off Thursday in Long Beach and the talk of the show was the new addition to the lineup – Agenda Festival, the consumer-facing day on Saturday with live music, food, and brand pop-up shops and activations.

The brands we spoke to have a wide range of plans for Saturday, and some said they were a bit confused about what to do but are happy that something new is being tried.

Some brands will focus on selling limited edition product, such as DC, which is doing an exclusive shoe drop at the show. Many are bringing in athletes, including Element, which will have Nyjah Huston in house. Element will also have a sales component, and is partnering with a local skate shop that will run the retail piece of the activation.

Volcom, which did not have a traditional booth at the show, does have a stage for bands outside with Burger Records. And some brands, such as Vans and Vissla, are opting not to participate in the third day.

Other news from the show:

  • It was nice to see Hurley back at Agenda with both a booth showing the line and an art installation. The brand is showcasing its collaboration with Pendleton during Agenda Festival.
  • DC Co-Founder Damon Way spent time at the DC booth Thursday, and spoke eloquently to us about why he is involved with the brand again. Sounds like there are some very interesting things going on there, including a new direction under the leadership of Global GM Mike Jensen.
  • It’s been hard to write so many stories about the struggling Sanuk in the past year. But after a long, detailed talk with new GM Magnus Wedhammer about changes being made at the brand, including exciting updates to the Sidewalk Surfer and Yoga Mat franchises and to brand messaging, we walked away optimistic about the brand’s direction for the first time in years. Magnus seems like a great fit for the Sanuk brand, in our humble opinion.
  • Vissla once again had the biggest surf presence at the show which generated a lot of energy, including a shaping bay, a large display of surfboards, a booth to show the line, and the Dream Steeple van.
  • Both Billabong and Quiksilver were not at Agenda this time. A few weeks ago, Quiksilver and Billabong partnered to bring important East Coast retailers to Southern California for meetings and line reviews, we are told. RVCA was also part of that collaboration, but chose to have a large presence at Agenda as well. That meant there were not quite as many East Coast surf retailers at the show, though there were some.
  • It was great to see that former longtime Quiksilver executive Dave Rosenberger is now at Element. Element has a new leadership team that includes Global GM David Brooks who came from Wasserman; Dave Rosenberger, who most recently was at Asphalt Yacht Club and is handling Element sales and more; and marketing lead Brian Garfalow, one of the most experienced skate marketing executives in the industry. And founder Johnny Schillereff is still part of the leadership team as well.
  • Agenda is great at bringing major retailers to the show. Brands told me there were several there Thursday including Journeys, Urban Outfitters, REI, Zumiez, PacSun, Tilly’s and more.
  • Mad Engine, which now owns LRG and Neff, is serious about growing those businesses. We heard that CEO Danish Gajiani and Shaun Neff have been traveling to meet with large retailers to see how they can win more business. Mad Engine is a huge global licensing apparel wholesaler with vertical capabilities.
  • O’Neill was back at Agenda with a different approach. Its booth served as a dedication to the recently departed Jack O’Neill with photos and an opportunity for people to write messages to the O’Neill family. They did not bring lines for retailers to review.
  • Footwear executive Bill Bettencourt, formerly of RVCA, Sperry, and Vans, is now at TOMS.
  • We are super happy for towel company Slowtide, which seems to be taking off. One of their biggest challenges at the moment is keeping up with reorders from retailers, especially those that now have Slowtide fixtures in stores, which have boosted sales in many locations. The brand’s booth was quite busy – the colorful product attracted a lot of attention from those walking by.
  • With so much doom and gloom in the industry these days, it’s easy to forget that there are some brands that are cranking. Salty Crew continues to post explosive growth and its booth was packed at the show. The brand has been able to add to its team now that Globe International is a partner, and has recently launched in Europe and Australia with Globe's help for the first time.
  • And now for some very happy news: Eric Thomas and Jaci Schroeder from RVCA are engaged. Susan Wallace of Aqua East brought the two together when Jaci was working at Roxy. Congratulations Eric and Jaci!





More news

Last updated: : 02/22/2018 - 19:45

Details about Billabong's half-year results around the world, including how the Billabong, RVCA and Element brands performed in each region

Last updated: : 02/22/2018 - 14:34

We unpack the results of Volcom's #ThisFirst campaign with Ryan Immegart, including what they learned trying to target new audiences, and marketing stratetgy changes they are making overall given the rapidly evolving landscape

Last updated: : 02/21/2018 - 09:42

Hurley is finally putting more resources into its women's business, and has relaunched the line with a new strategy and new modern aesthetic

Last updated: : 02/20/2018 - 08:34

A talk with Kent Untermann, the owner of the high-volume footwear account Island Sole, about the changing retail landscape and the particular challenges of retail in Hawaii

Last updated: : 02/16/2018 - 09:14

It’s hard to believe that Vans' results could keep getting better, but that’s exactly what happened - we have all the details on their global and regional numbers

Last updated: : 02/15/2018 - 11:14

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed

Last updated: : 02/14/2018 - 15:50

Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges

Last updated: : 02/13/2018 - 13:10

A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business

Last updated: : 02/12/2018 - 10:06

Friends and colleagues remember Boardriders CEO Pierre Agnes

Last updated: : 02/09/2018 - 12:44

A moving, inspirational and crowded memorial service was held for Boardriders CEO Pierre Agnes Friday morning in his beloved hometown of Capbreton, France