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Photos and news from Swim Collective

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  • O’Neill Design Director Rachael Hill with a Cynthia Vincent for O’Neill neoprene suit with Cynthia Vincent art screened in copper metallic - Photos by SES
  • Another Cynthia Vincent for O’Neill piece: neoprene monokini with Cynthia Vincent floral print
  • Stephanie Gilmore showing one of her favorite bikinis from Roxy’s Summer ’16 line: a racerback style in a blue and white print inspired by Moroccan tiles
  • Another style from Roxy’s line. Tropical palm prints are a must-have for a bikini line, according to Steph Gilmore.
  • RVCA’s Niki Banuelos and Lauren Holtz. Mesh and high-waisted styles are selling well for RVCA at retail.
  • Amuse Society President and Creative Director Mandy Fry. Mandy said Amuse Society has become known for their dresses and wovens, and swim is picking up momentum.
  • L*Space’s Monica Wise and Debby Martin, with models wearing bikinis in their Ixtapa print. This collection features destination-inspired prints from around the globe, as well as pieces with unexpected color combinations.
  • Monica Wise showing the new travel sandals from the L*Space collaboration with Cocobelle.
  • Kalaini and Oleema Miller’s MIKOH Swimwear is launching a larger collection of neoprene, called MIKOH Surf.
  • Rusty’s Paige Straughan showing a halter-top and bottom with strappy detailing, both of which are key looks in the line. Rusty has also expanded its active capsule for Spring ’16.
  • A Rusty bikini in the Metal Aloha print
  • Patagonia’s Zach Hartley, Jamie Cherry, Laura Kinman and Tyler Staalberg showing a nanogrip bikini. The nanogrip bikini was just awarded “Best in Show” by Gear Junkie at the OR show.
  • LIRA’s Spring 2016 women’s apparel line is 70’s driven, featuring high-waisted styles, suede pieces, swing dresses and ringer tees. Designer Natashia Tomek shows a suede jacket with fringe from the new line.
  • A LIRA swim look
  • Fox designer Holly Swope says the long sleeve rashguard is trending for Fox, calling it discreetly sexy, functional and figure flattering. Bikinis with moto-inspired art also sell well for Fox.
  • Fox suit featuring race dry technology
  • Cynthia Vincent for O’Neill neoprene Tathra top
  • A Tavik suit and robe
  • A look at the styles from the Beach Riot for D'Blanc collaboration
  • Beach Riot’s Kyla Brennan and Alexis Baiada
  • Rhythm’s Leigh Ahmid and Nicole Diefenbach showing a men’s trunk and bralette bikini top with slattering detail, which is a signature style for the brand.
  • prAna was showing its fitness collection featuring strappy details as shown here, as well as functional swim pieces.
  • Cassie Palmeri and Megan Kelly of ale by Alessandra Ambrosio, a Lunada Bay brand. The line features crochet and poly suede pieces, described as Brazil-meets-Boho-meets-Malibu chic.
  • A signature crochet style by Lunada Bay’s BECCA by Rebecca Virtue
  • Raisins booth
  • At the Raj Swim booth, we were introduced to Basta Surf, which was showing swimsuits featuring aerial photography by Gray Malin, such as the beach umbrella photo print shown here.
  • Strappy details are big in Hurley’s swim line, which also utilizes sportswear prints and mesh fabrics for a tomboy sexy look.
  • Raj Swim’s West Coast Account Manager, Giuseppe DeMasi, showing a style from the Hurley swim line.
  • Roxy’s Jaci Schroeder and Stephanie Gilmore with key pieces from the new line
  • A Vitamin A suit
  • Billabong’s Jason Shelton and team kept busy showing the upcoming line
  • The L*Space booth was busy with showings all morning.
  • A busy Maaji Swimwear booth

Shop-Eat-Surf visited the Swim Collective trade show on Thursday at the Hyatt Regency Huntington Beach Resort.

A variety of swim and active brands were in attendance, showing their Spring and Summer 2016 collections. The floor was busy, with many exhibitors calling the show a staple platform for their brand and praising the intimate atmosphere and personal attention provided to exhibitors.

Strappy designs, crochet, macramé, cutout and feminine details, high-waisted bottoms, travel-inspired prints, and multi-functional beach-to-street pieces were popular trends in swim for the upcoming seasons.

In addition, several brands were featuring new technical details in their lines, designed to make their swimsuits functional as well as fashionable. Patagonia was showing a new technical bikini featuring their nanogrip technology, which makes the suit suction to the skin and stay in place when in the water. The nanogrip bikini was just awarded “Best in Show” by Gear Junkie at the Outdoor Retailer show.

Fox was also showing swimsuits with silicone grippers on the legs, and race dry technology that dries five times faster than normal swimwear.


Many brands were showing new design collaborations as well. Beach Riot was showing three design collaborations, including an eyewear collaboration with D’Blanc in which Beach Riot founder Nicole Hanriot created a unique color story for three of her favorite frames.

L*Space was debuting their Bali and Italy-inspired travel sandal collection, which is a collaboration with Cocobelle.  We’re hearing from retailers that L*Space is doing very well at retail, and L*Space’s Monica Wise said they are excited to be coming out of the gate strong for the next season, too.

Monica said that swim has become an all-year business now, with surf-endemic accounts even buying year-round. Their new line features destination-inspired prints and unexpected color combinations, and their reversible styles, bralette tops and pieces with strappy details continue to sell well.

For the coming season, L*Space is expanding their offerings of one-piece swimwear styles, and in apparel they are taking resort to an everyday look with their “duets” collection – kimonos, shorts, and various pieces that can be paired together or broken up to create multiple looks.

SES was one of the first to see O’Neill’s new Cynthia Vincent for O’Neill line, which launched at the show and will hit stores in April. This marks O’Neill’s first design collaboration on wetsuits. Wetsuits and other neoprene pieces feature iconic Cynthia Vincent art, like a watercolor rose, giving a feminine and unique look to a sporty category.


World champ and Roxy team rider Stephanie Gilmore was on hand as Roxy showed its new swim collection featuring infusions of color, embellishments, soft color palettes and prints inspired by a surf trip to Portugal and a road trip to Morocco. Since a shift in management with swim design now coming from France, Stephanie noted seeing more of a European influence in Roxy’s swim designs, yet touted the functionality of the suits in the water as well.

See more photos and news from brands on the show floor in our slideshow.


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