Skip to content Skip to navigation

Photos from Surf Expo

Print Friendly and PDF
  • CJ Hobgood, Jared Lane, Ariel Lane and Tom Ruiz of Salty Crew. A wide variety of retailers are telling us Salty Crew is selling well.
  • Tom Brown of 17th Street and Paul Naude of Vissla
  • Steve Ward and Courtney Kincaid of O'Neill with Tony G. of Ocean Hut
  • John Cobian and Grant Galland of Cobian
  • Chuy Reyna of Firewire, Rob Machado with his Firewire board, and Firewire CEO Mark Price
  • Robert Sameski of Marquee Brands, the new owner of Body Glove, with Jenna and Nick Meistrell
  • Body Glove opened up its booth at the show
  • Guy Stagman of Cova showing Jack's
  • Snowy Lonsway and Todd Kline of Electric - Todd, a professional fisherman, is developing the fishing channel for Electric
  • New Reef Voyage boots launching Fall '17
  • New Reef Escape sandals
  • Eric Gigler, Tom Cooke and Mike Matey of Reef
  • Rob McCarty and Karen Sarver of Vissla
  • Pete Censoplano of Sun Diego, Mike Mechling and Mark Tinkess of Roark, Dave Nash of Sun Diego
  • Garrett Turk and Domonique Checkwood of Stance
  • Aaron Quigley of Captain Fin
  • CJ Hobgood of Salty Crew with fans
  • Hippy Tree brought a teepee to the show
  • The teepee could even blow smoke signals
  • Hippy Tree's Josh Sweeney inside the "booth"
  • The Amuse Society booth
  • A showing at Vissla
  • Chris Broders of Dark Seas and Emma White Pryor of Ron Jon. We have been hearing good things about Dark Seas.
  • Lawrance Quigley, a former designer at Oakley and Depactus, has owned Fishworks as a side project for 21 years. Now he is devoting more time to the brand, and it's growing with the salty apparel trend.
  • A Fishworks collaboration with Tady
  • Marshall Marumoto, Lance Varon and Greg Wade of Xcel
  • A special edition Dick Brewer board from Surftech
  • Steve Ward of O'Neill and John Vance of Surftech
  • Wylie Von Tempsky, Kyle Spencer and Dario Phillips of Slow Tide
  • A new Slow Tide rack
  • Dylan and Dustin Odbert of Ambsn
  • Charlie Anderson of Otis
  • Don Dyer of D'Blanc
  • Clayton Snyder of Vissla, Royce Cansler of Rusty and Marcelo Herrero of Dakine and Billabong
  • Vinnie De La Pena of Vissla and Mike Clancy of Dakine
  • Tristan Queen and Chad Foreman of Arcade
  • Paul Naude of Vissla and Mark Tinkess of Roark
  • Mike Matey of Reef and Jeff Glik of Glik's
  • Ron Abdel of Jack's, Kent Stevens of Cova, Karen Marvin of South Shore Paddle, and Meredith Burch of Cova
  • Corkcicle had a big booth that was quite busy at the show
  • PT Townend and Glenn Brummage
  • The Sun Bum booth was jammed most of the day
  • Jillian Leeman and Daniel Lake of Tavik and Lyndon Cabellon of Hex
  • Tim Morse and Sean Fleuriau or Richer Poorer
  • Richer Poorer has expanded into T's and bralettes
  • The busy Stance booth
  • The shaping bay drew big crowds during the day
  • A band playing in the The Neighborhood section of the show
  • The Futures booth
  • A fashion show on the show floor
  • The large Costa del Mar booth
  • Vans collaboration with Peanuts

Surf Expo got underway Thursday in Orlando in what has been an interesting trade show season.

While large brands such as Vans and O'Neill attended, many other large apparel brands were not at the show, including Quiksilver, Hurley, Billabong, Volcom, and RVCA. We saw lots of retailers in attendance who told us they had more time to look for new brands to carry and to spend more quality time with some of the smaller brands they currently stock.

We saw several very busy booths including Salty Crew, Sun Bum, Olukai, Corkcicle, Stance and Vissla. Surfboard brands were also quite busy.

A theme we heard from several retailers is that they are on the hunt for the new, especially when it comes to accessories.

We have photos from the first day of Surf Expo in our slideshow.

 

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 09/21/2017 - 07:11

Walking the store floor with the family owners and the buying team at the very important core account in Jacksonville Beach, Florida

Last updated: : 09/20/2017 - 16:02

The hiring of Michael Marckx as Global GM for VonZipper this week signals more than just a new leader for the sunglass brand

Last updated: : 09/19/2017 - 08:51

The retail landscape continues to evolve, with several new developments this week

Last updated: : 09/18/2017 - 19:44

The former Spy Inc. CEO joins the Billabong Group and will work with Founder Greg Tomlinson

Last updated: : 09/18/2017 - 11:55

A talk with Tactics Co-Founder Matt Patton and Retail Director Adam Gerken about the new store in Bend, what's working in skate and snow, and the state of online retail

Last updated: : 09/15/2017 - 14:17

A business conversation about Hydro Flask's continued growth, approach to new products, advice for young brands, and how the company’s motto -- “Saving the World From Lukewarm” -- plays out in every aspect of its business.

Last updated: : 09/13/2017 - 14:59

Marcato is nominating a slate of 10 candidates for the company’s board of directors, including former executives at L.L. Bean, Toys ‘R’ Us, Ralph Lauren, Justice, and Michael Kors

Last updated: : 09/13/2017 - 09:02

We talk with Debbie Harvey and key members of her buying and planning team, Emma White-Pryor and Todd Gerkens, about what is working at Ron Jon stores and how the key summer selling season went

Last updated: : 09/12/2017 - 12:09

We check in with Florida retailers to see how they have been impacted by the storm

Last updated: : 09/12/2017 - 05:35

How Revolvr is killing it in two towns far away from the ocean by mixing lifestyle product from industry brands like Reef, Roark, RVCA, Billabong, Obey and Stance with a wider offering in a boutique-like setting