Skip to content Skip to navigation

Prana CEO to Depart

Print Friendly and PDF

- CEO Since 2009 to Accept Leadership Opportunity in Adjacent Industry -

PORTLAND, Ore.--(BUSINESS WIRE)-- Columbia Sportswear Company (Nasdaq:COLM), a leading innovator in the active outdoor apparel, footwear, accessories, and equipment industries, announced today that Scott Kerslake, CEO of the company's prAna brand, intends to resign his position, effective August 18, in order to assume another leadership position in an adjacent industry.

Kerslake joined prAna as CEO in 2009 and engineered a strategy that enabled the brand to grow sales to $100 million in 2014, when Columbia Sportswear Company acquired the brand. Since then, prAna brand sales have grown nearly 50 percent, driven by a team and a culture that turned a promising activewear brand into a leader in lifestyle apparel and accessories centered around a commitment to sustainability, community and doing right.

Tim Boyle, Columbia Sportswear Company's Chief Executive Officer said, "Scott has led prAna through a tremendous period of growth and created a solid brand platform and a strong team with tremendous potential. In addition, he has been an active member and positive influence within Columbia's corporate leadership team. All of us at Columbia have benefited from the opportunity to work alongside Scott for the past 3 years and have great confidence that he will also be successful in his next endeavor."

Outgoing prAna CEO Kerslake stated, "Leading the prAna brand for the past 8 years, becoming a part of Columbia Sportswear Company's family of brands, and serving as a member of Columbia's leadership team have all been true highlights of my career. I have great confidence that prAna's brand promise will continue to resonate with the growing number of conscious consumers around the world, and am proud of prAna's strong, dedicated team that, every day, personifies and humanizes the prAna brand.

"As the search for my successor is conducted, prAna will be in the capable hands of Chief Financial Officer Mike Pogue and Vice President of Marketing Nancy Dynan, who will assume interim leadership responsibilities at our Carlsbad, CA headquarters, reporting to Doug Morse, Columbia's Senior Vice President of Emerging Brands & APAC. I wish the prAna team and the entire Columbia Sportswear Company family continued success."

About Columbia Sportswear Company

Columbia Sportswear Company has assembled a portfolio of brands for active lives, making it a leader in the global active lifestyle apparel, footwear, accessories, and equipment industry. Founded in 1938 in Portland, Oregon, the company's brands are today sold in approximately 90 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hardwear®, SOREL®, prAna®, and OutDry® brands. To learn more, please visit the company's websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com, www.prana.com, and www.outdry.com.



 

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 02/25/2018 - 15:52

Mandy, considered by many to be one of the most talented design leaders in the industry, told her staff at Amuse Friday afternoon

Last updated: : 02/22/2018 - 19:45

Details about Billabong's half-year results around the world, including how the Billabong, RVCA and Element brands performed in each region

Last updated: : 02/22/2018 - 14:34

We unpack the results of Volcom's #ThisFirst campaign with Ryan Immegart, including what they learned trying to target new audiences, and marketing stratetgy changes they are making overall given the rapidly evolving landscape

Last updated: : 02/21/2018 - 09:42

Hurley is finally putting more resources into its women's business, and has relaunched the line with a new strategy and new modern aesthetic

Last updated: : 02/20/2018 - 08:34

A talk with Kent Untermann, the owner of the high-volume footwear account Island Sole, about the changing retail landscape and the particular challenges of retail in Hawaii

Last updated: : 02/16/2018 - 09:14

It’s hard to believe that Vans' results could keep getting better, but that’s exactly what happened - we have all the details on their global and regional numbers

Last updated: : 02/15/2018 - 11:14

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed

Last updated: : 02/14/2018 - 15:50

Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges

Last updated: : 02/13/2018 - 13:10

A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business

Last updated: : 02/12/2018 - 10:06

Friends and colleagues remember Boardriders CEO Pierre Agnes