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RAJ Names Renee Borsack New VP of Integrated Marketing and Digital

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RAJ Swim, based in Orange County, California is pleased to announce Renee Borsack has joined the company as Vice President of Digital and Integrated Marketing.

"We're bringing Renee to RAJ Swim at an important time as we position the company to grow across our proprietary and licensed brands. This year, RAJ celebrates its 50th year in business and we are positioning our marketing department to better support our long-term growth and strategic expansion plans.” said Brenda West, President RAJ Swim. “Renee’s experience in strategy and branding is invaluable.”

At RAJ Swim, Renee will oversee the marketing strategy across wholesale and direct to consumer channels. This includes the portfolio of priority brands; Luxe by Lisa Vogel, Athena, Basta Surf and VYB their new eco-friendly millennial brand as well as license brands; Nautica, Ella Moss, Splendid, and Reef. 

Borsack brings years of experience working for the nation’s leading private and publically traded companies. Her consumer focused background spans from Marketing Communications, Public Relations, to e-commerce background. She has worked with companies such as Experian Consumer Services, Ditech.com, Rachell Ashwell Shabby Chic to leading retail brands such as Brighton, St. John Knits and Louis Vuitton.

“I have always respected the Bhathals and RAJ Swim as a company and am honored to join their team of smart and talented professionals,” states Borsack, “I am looking forward to building upon their innovative and customer-centric mindset as well as helping contribute to the company’s continued success.”

RAJ Swim’s efforts in acquiring skilled talent are part of a long-term strategy to streamline its digital and consumer-centric lens through which they operate business.

RAJ Swim (www.rajswim.com) celebrates its  50th anniversary this year as the swimwear industry’s leading house of fashion, supplying all major segments of the women’s and children’s market. RAJ is one of few vertical manufacturers in the U.S. that design, manufacture, and market designer and private label swimwear and cover-ups. Their portfolio of globally recognized brands sets them apart as the experts of swimwear. Contemporary brands include Ella Moss, Basta, Splendid and VYB.  Active and athleisure brands include Reef and NEXT. Athena and LUXE by Lisa Vogel cater to the luxury woman. For 50 years and counting, RAJ has set the industry standard in design innovation, quality-consciousness, and production flexibility. Throughout its history, RAJ has attracted the best retailers, the best brands, and the best talent in swimwear. In 2009, RAJ opened its retail doors to SwimSpot (www.swimspot.com). With over 8 locations across the U.S., SwimSpot is the quick, easy and fun shopping destination for the modern sun lover.  SwimSpot’s team of Fit Specialists can help you find the best swimsuit or beach accessory to compliment your body type and personal style!

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