Skip to content Skip to navigation

#ROXYFITNESS Run SUP Yoga Hits Huntington Beach

Print Friendly and PDF
  • About 1,000 women came out for the event
  • Roxy's Yvonne Clements, Bruna Schmitz Zaun, and Leila Dee Thomas
  • Participants preparing for the races in the beach lounge
  • Getting ready for heat 1 of the SUP races
  • The SUP race begins
  • Lisa Andersen giving a SUP winner her prize
  • SUP winners with fitness expert Katie Austin
  • Gearing up for the 5k
  • The 5k was half-sand, half trail
  • Yoga followed the SUP and running portions of the day
  • Roxy had stand-up paddleboards for racers who didn't have their own
  • The traveling photo bus was a hit throughout the day
  • The beachside pop-up shop
  • The pop-up shop sold Roxy activewear as well as a limited-edition event tank
  • The SUP lounge was great for watching the race
  • Boarding for Breast Cancer shared the importance of early screening
  • Kind Bars, Noosa Yoghurt and Hippeas handed out snacks to fuel up the participants
  • Nekter provided two kinds of juices
  • Kona Deep kept the women hydrated

Roxy held the third annual #ROXYFITNESS run, SUP and yoga event in Huntington Beach on Sunday.

About 1,000 women came together to enjoy the outdoors and get fit.

In 2015, ROXY launched the #ROXYFITNESS movement to create a global community of women coming together to exercise their right to have fun.

The event, which originally had 750 spots, sold out in 11 days. More spots were added to meet the demand.

Participants were welcome to compete in the stand-up paddleboarding race, the half-sand, half-trail 5k, or both. The morning ended with a beach yoga session.

Bruna Schmitz, Lisa Andersen and Leila Dee Thomas participated alongside the women who signed up. 

A traveling photo bus, pop-up shop, and Boarding for Breast Cancer booth were also part of the event

Kind Bars, Nekter Juice Bar, Hippeas, Noosa Yoghurt and Kona Deep had snacks and drinks on hand for participants to refuel.

For photos from the event check out the slideshow: 



More news

Last updated: : 10/20/2017 - 10:02

We ask Mark about some of the biggest brand surprises over the years, and about retail lessons learned

Last updated: : 10/20/2017 - 08:04

HanesBrands has purchased Alternative Apparel for $60 million

Last updated: : 10/19/2017 - 08:09

We talk with Jeff Donnelly, Owner of The Jolly Dog stores on St. John in the Caribbean, about the impact of the storms and plans for rebuilding 

Last updated: : 10/17/2017 - 08:19

The Stance CMO tells us about Stance's new line for women that launches at retail today

Last updated: : 10/16/2017 - 09:52

We have lots of photos of Wayward, an aspirational retail concept being tested by Zumiez that is focused on travel, adventure, and creative culture

Last updated: : 10/13/2017 - 14:33

An update on troubled SurfStitch, including its move into something similar to Ch. 11, the sale of some big assets, and more

Last updated: : 10/13/2017 - 12:52

Vans opened the doors of its new Costa Mesa headquarters to friends and family and lots and lots of people turned out for the party

Last updated: : 10/12/2017 - 09:47

We talk with Bob about several new key hires at the company, C3’s new corporate headquarters, which includes a retail component, and about what's new on the business side with Capita Snowboards, Union Binding Co. and Coal Headwear

Last updated: : 10/11/2017 - 11:42

The most recent Piper Jaffray Taking Stock with Teens survey shows some clear winners and losers

Last updated: : 10/10/2017 - 08:59

At this time of retail Armageddon, Zumiez is clearly grabbing market share. We immersed ourselves in the Zumiez world to find out how.