California apparel brand RVCA is excited to announce the addition of Sage Erickson as its newest advocate. As a World Surf League (WSL) Surfer and an Artist, Sage will represent the brand as an athlete as well as contribute her photography and illustration talents to create exciting and inspirational content.
“I honestly couldn’t think of any better brand to be part of. I’m not only inspired in my surfing at the moment but also in my future athleticism and love for art. I can’t wait to grow with RVCA as my interests and passions become more of a reality,” says Erickson.
RVCA will also provide Sage a platform for her creative talents and an opportunity to collaborate with the brand’s network of Artist Network Program (ANP) artists, a venture established to showcase the talents of accomplished and emerging artists who inspire and push the boundaries of creative excellence.
“Sage embodies so much of what RVCA is as a platform for creative people. It will be great to see Sage tap into her artistic side. She’s a free spirited, well-traveled, kind human and up for any experience. I’m excited to see what is around the corner for her and the brand…good things to come.” - PM Tenore, Founder and President of RVCA
Sage Erickson, born in Ojai, California moved with her family to the North Shore of Oahu at the age of nine, where she first paddled out and started surfing. Eventually moving back to Ojai she started competing in the NSSA and hasn’t stopped since.
Her confidence, commitment to train, and her amazing personality drive her competitive spirit which has led to all of her success. Currently, Sage is competing on the WSL Women’s Championship Tour. Outside of surfing, Sage is passionate about fashion, photography, illustration, and fitness.
RVCA is the brainchild of company Founder and President, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends.
Established to promote the genuine integrity of RVCA’s subcultures while simultaneously giving back to the community, RVCA is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, individualization; art, science; foreign domestic; order, chaos; past, present. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community. www.rvca.com
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