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SIA: SIA Consumer Behavior Study Reveals Who Buys and Why

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  • Nick Sargent, President, Snowsports Industries America

SIA Consumer Behavior Study

The business of winter is one thing that drives SIA. We are the "go-to" source for industry research and information. This report is an in-depth look at how winter sports participants purchase their equipment and provides an understanding of the modern consumer. This report is FREE to ALL SIA MEMBERS. 

Some insights in the report include:

  • The time consumers take to purchase
  • Consumer research preferences across channels (e.g. in-store, online and reviews)
  • When and how customers research products online
  • Consumer smartphone purchasing and research behavior

SIA Member Access to the Report

SIA | Research's goal is to provide the most relevant and accurate data to the winter sports industry. We deliver the most up-to-date information to inform the industry and help drive their businesses forward. We deliver timely reports throughout the year, all available on our site. See all the research!

More Research Always Available

We deliver timely reports throughout the year and always have the previous data available. See what else we have done!

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