SUPERbrand Surfboards and Apparel announces a Joint Venture with Xtrementerprise to establish SUPERbrand Europe and better position the company to adequately service the growing European market.
Based out of Biarritz, the recently formed entity will focus its efforts by directly servicing France, Spain and Portugal while managing other existing SUPERbrand distributors in UK, Germany, Austria, Denmark, Greece and Russia. SUPERbrand Europe will tap into the Xtrementerprise commercial footprint with over 3,800 retailers across France, Spain and Portugal assuring an accelerated market penetration.
SUPERbrand CEO Marcelo Bengoechea is excited about the future.
“Right after meeting Franck Bywalski and Xtreme Enterprise, I knew that working together was the way to go in Europe. His passion, knowledge and strength in the market are what we need to take SUPERbrand to the next level,” Bengoechea said.
Franck Bywalski adds, "The DNA and history of our group is in surfing and helping creators, whether it’d be with the distribution of films, cameras, accessories, and equipment. SUPERbrand embodies the combination of these two elements, it is the favorite brand of a new generation of surfers and results from a collective work of artists, surfers and shapers. It could not fit better in our group.
"We are very excited to support SUPERbrand to develop and establish on the European Market."
Aiming at a strong 2016, SUPERbrand Europe will look at bringing in a solid team to manage the venture.
Dorig Bocquet, SUPERbrand International Director, says, “For the past two years we have worked very hard expanding our global reach and distribution network. Having Franck and his Xtreme team on board will give us the muscles needed to establish SUPERbrand as the next big player in the surf market.”
SUPERbrand Surfboards and Apparel is a Southern California based surf company with a global reach. Founded in 2008 with professional surfers Dion Agius, Clay Marzo, and Ry Craike, its energy, progression, and imagination is showcased in their fashion forward apparel and surfboard designs. With branches in Australia, Europe and Brazil, SUPERbrand steps forward, setting a new image for the next generation of design and creative energy. For more info please visit www.superbranded.com
ABOUT Xtreme Enterprise
Founded in 1994, Xtrementerprise (XTE) is a group specialized in the conception and distribution of electronics devices dedicated to capture & share images and sounds for everyone - Driven by the mantra “ Live. Capture. Share”. The group XTE ( 425 employees) owns a wide range of innovative products allowing people to stay connected in every conditions of leisure, of sports or extreme activities.