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Superbrand Partners With Global Surf Industries

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Superbrand is excited to announce a new licensing partnership with Global Surf Industries (GSI). As per the agreement, GSI will manufacture and distribute Superbrand epoxy surfboard models featuring SUPERflex technology. The three models are the Unit, Vapors, and Fling with delivery scheduled for early January 2018.

The SUPERflex technology was developed by Superbrand and creates flex and strength throughout the board. It features a stringer-less EPS core, woven Carbon aka “Vector Net,” and three types of fiberglass (6oz e-glass, 5oz bi-axial, and 4oz e-glass). The result is a consistent feel from tip to tail and allows the board to flex naturally with the contours of the wave creating extra speed out of turns.

“The partnership with GSI is a step forward on the evolution of our surfboard business, and one that provides retailers with better margins and surfers all over the world with easier access to our boards. I’m very impressed with their global operations, people and vision, making this partnership a great match that will enhance our board offering and bring new fans to the brand,” says Superbrand CEO Marcelo Bengoechea.

"GSI is very proud of the addition of Superbrand to our brand portfolio. We’re very strategic about our offerings and Superbrand fits nicely into the performance end of our range. Their branding is deliberate and evolving into a demand-creating machine. At GSI we enjoy doing business with people and companies we like and everyone at Superbrand has been great to deal with, they understand our business well and we feel that it will be a case of one plus one equals infinity,” says Global Surf Industries CEO Mark Kelly.

About Superbrand

With roots firmly placed in surf culture, Superbrand creates unique pieces that are forward thinking and that fulfill the wants, needs, ideology and vision of the youth and beyond. We make quality surfboards, and on-trend apparel that is relevant to both surf and fashion circles.

About Global Surf Industries

Global Surf Industries (GSI) operates from its world headquarters in Manly on the Northern Beaches of Sydney, Australia. GSI's wholly owned distribution operations in Australia, New Zealand and the USA are supported by a large network of distribution specialists in over 70 countries. GSI was founded in June 2002 and has a portfolio of some of the most well known brands in the Surf and Stand Up Paddle Industry. GSI remains very deliberate and strategic in their brand and model selection. Each brand caters for a particular type of surfer with a specific level of surfing ability. GSI also invests a lot of time and effort into new technologies to help get the best performance from every experience. So whether you are a first-day novice, a beginner, an intermediate, an advanced or elite-level surfer or paddler GSI has the brand and model that is right for you. The company is based on a philosophy of inclusiveness, we believe that no matter what type of board you ride, no matter what age, sex or gender you are, that your life is significantly enhanced because you are enjoying being in the water. We have built our whole company on this philosophy and we all subscribe to it fully. Life is better when you surf®. 



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