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Swim Collective January 2018 Trend Report

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  • L*Space Merchandiser Brittany Fielding, Sales Director Debby Martin, Founder Monica Wise and Sales Ops Nicaela Freise
  • L*Space incorporated '90s-inspired neon pink, smocking, and an off-the-shoulder top in their Summer 2019 line
  • L*Space played with textures with these mesh and ribbed pieces
  • Kelly Ellingson and Mie Manniche of Maaji Swimwear
  • Maaji is known for their print mixing and reversibility
  • This Maaji tube top for Summer 2019 is made with a '90s-inspired shimmer fabric
  • This versatile Maaji top can be worn as both a tube top and off-the-shoulder
  • Brianna Nieves, Maria Sass, Bree Kleintop, Angi Hart and Evelyn Montero of Tori Praver
  • This black tube top and mesh cut-out bottom set is a top seller for Tori Praver
  • Tori Praver uses their signature rose gold hardware on many pieces
  • Tori Praver stays true to their feminine style with this ruffled top
  • Smocking and floral patterns used in this Tori Praver bikini are increasingly trendy
  • Tavik's signature muted tones are seen throughout their Fall 2018 line
  • Tavik added a feminine floral pattern to the Fall 2018 line
  • Vertical stripes are popular for the upcoming seasons. This Tavik one-piece can also be worn as a bodysuit
  • Tavik showcased their men's collection which features a pool short that is reactive to water. The short develops a rain splatter pattern when it gets wet.
  • Frankie's Bikinis Sales Director Sandy Skinner
  • Frankie's Bikinis put a spin on the '90s style with this Clueless inspired pattern
  • Frankie's Bikinis' Summer 2019 line incorporates ribbed fabric and rose gold hardware, trends seen throughout the show
  • Frankie's Bikinis is also bringing back the tube top silhouette
  • Body Glove West Coast Sales Rep Siri Cota, right, with Bob Mitchell and Hellen Rowell of Surf and Skate in Sacramento
  • Olive green ribbed pieces like this Body Glove top are popular this season
  • High-neck tops are a top seller for Body Glove
  • Rhythm added a ruffled top to their upcoming line
  • Rhythm is best known for their natural tones and triangle top
  • Rhythm's patterns tie back to their solid colorways
  • Rhythm has added a pop of color to their line which is set for a July 2018 delivery
  • Raj VP of Marketing and Digital Renee Borsack and VP of Sales Anne Kelly
  • Reef incorporated bright colors and sexy cuts for Summer 2018
  • Florals are also represented in Reef's Summer 2018 collection
  • Sports Illustrated brought back the neon and high-leg '90s trend for their Hot Summer 2018 collection
  • Kaohs' Summer 2018 line, "Sweet Secrets," has a romantic Italian feel
  • Kaohs brought back their most popular Mia top and Bella bottom
  • Kaohs' Summer 2018 line comes in three colorways
  • Koa brought in a ribbed fabric for Summer 2018
  • Koa is known for their earthy tones as seen with this belted one-piece
  • Vix Sales Manager Vanessa Duclos and Hawaii, Southwest, and West Coast Account Executive Jessica Revallier with their model in a Vix cover-up
  • Vix uses a natural striped pattern in their Summer 2018 line
  • This Solid+Striped cut out, one piece has a retro vibe
  • Solid+Striped features a popular off-the-shoulder one piece
  • Bond-Eye's line features the '90s smocking and tube top trends
  • Bond-Eye's line also includes dainty floral patterns and bright colors
  • 70% of Seaa's Summer 2018 line is made from recycled materials
  • Seaa now uses Yulex Neoprene, the most environmentally friendly wetsuit material
  • Shannon Martin and Tina Fleming of the Village Showroom representing Chaser
  • Chaser is on trend with this off-the-shoulder top
  • Carve Designs provides many coverage options for the active woman
  • This one piece is a top seller for Carve Designs

Swim Collective is taking place this week at the Anaheim Convention Center. 

The show, which was previously held at the Hyatt Regency in Huntington Beach, had a more open layout with almost 100 swimwear brands showcasing their lines. 

Opening day of the show was busy, with many brands booked back-to-back. 

We sat down with several brands to view their upcoming lines. We noticed some popular styles and trends that will be in stores later this year and next: 

Feminine florals and stripes are popular patterns for the upcoming seasons. Small, romantic floral prints are represented in Bond-Eye, Tavik, Tori Praver, Reef, Maaji and Rhythm’s lines. Stripes of all widths are included in Tavik, Solid+Striped, Tori Praver, Seea, Rhythm and Vix’s lines. 


Many brands are playing with different textures for the upcoming Summer and Fall collections. Ribbed fabric is the most popular. Frankie's Bikinis, Tavik, Body Glove, Tori Praver, Reef, Rhythm and Koa all have solid-colored, ribbed pieces in their collections. Brands such as Bond-Eye, Tori Praver and L*Space have incorporated smocking material into their lines as well. Various brands have also added crepe, shimmer fabric, basket weave and mesh pieces.

The '90s remains a strong inspiration for the upcoming seasons. Off-the-shoulder and tube tops are making a comeback as seen with Bond-Eye, Kaohs, Rhythm, Maaji, Solid+Striped, Frankie’s Bikinis, L*Space and Chaser. High-waisted bottoms with high-cut legs, neon, plaid and gingham are also used throughout the collections. 

While many lines incorporate a pop of color, muted, natural tones such as dusty rose, tan and olive green remain strong in the upcoming seasons. 

Many brands are adding more feminine, playful details to their upcoming lines. Rose gold hardware and ruffled detailing are increasingly popular among brands such as Kaohs, Tori Praver, Rhythm, L*Space and Frankie’s Bikinis. 

Check out photos from the show in the slideshow above.



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