Skip to content Skip to navigation

VF to Acquire Dickies Owner

Print Friendly and PDF

VF Corp. announced this morning that it is making a major move in workwear by acquiring Williamson-Dickie Mfg. Co., which owns the Dickies brand among others.

VF will pay $820 million in cash for the privately-held company. In the past 12 months, Williamson-Dickie recorded revenue of $875 million. Williamson-Dickie is expected to reach $1 billion in revenue by 2021.

Dickies and the other brands in the Williamson-Dickie portfolio will merge with VF’s workwear division, which includes Wrangler, Timberland Pro and others. The acquisition will double VF’s workwear business.

VF has vowed to be active portfolio managers, and has sold both its contemporary brands and its licensing business recently, and hinted more changes are likely.

The company sees opportunity in the fragmented, $30 billion workwear industry, which VF described as large, growing and under-penetrated. Large competitors in the sector include Carhartt, Red Wing and Wolverine.

VF expects synergies with VF’s operational infrastructure can help to improve Williamson-Dickie’s profitability going forward.

As a result of the acquisition, VF now expects company revenue to reach $15 billion by 2021, and increase of $1 billion from the previous target.

VF’s stock price is trading 1.5% higher this morning to $62.48.



More news

Last updated: : 11/21/2017 - 13:04

CEO Neil Fiske discussed developments at Billabong, RVCA and Element at Billabong's Annual General Meeting and why the company thinks its strategies are working

Last updated: : 11/20/2017 - 09:21

How Vans, Adidas and Converse performed at Foot Locker, plus the many ways Nike and Foot Locker are moving closer together

Last updated: : 11/17/2017 - 11:17

We have details about the Q3 results for industry nemesis Hollister

Last updated: : 11/16/2017 - 11:59

Compared to many competitors, Rip Curl reported solid financial results for the year ended June 30

Last updated: : 11/15/2017 - 09:37

Hurley has opened a 4,000-square-foot store at Pacific City on Pacific Coast Highway

Last updated: : 11/14/2017 - 13:54

The industry customer warned Wall Street Tuesday that earnings would be dramatically lower in 2018 as Dick's makes moves to win the sporting goods retail battle. Plus, the sobering outlook for the retail landscape in Q4.

Last updated: : 11/13/2017 - 09:12

While Mervin has a lot happening in its core snow business, two of the company's most newsy developments are happening in surfboards. We talk to the leadership team about its growing surf business, and about snow strategies.

Last updated: : 11/13/2017 - 08:26

The longtime Sales Director of Core Apparel is no longer with Vans, and he says he did not resign.

Last updated: : 11/10/2017 - 12:24

Many successful industry executives started their careers with Steve O'Connell at Clairemont. We explore how the shop has thrived for more than 40 years and how he attracted great talent to work the retail floor.

Last updated: : 11/09/2017 - 16:17

“Depth Perception” debuted on Thursday night in Newport Beach. We have photos from the VIP party at Nobu.