Skip to content Skip to navigation

VonZipper Hiring Signals Change From Billabong

Print Friendly and PDF
  • Photo courtesy of VonZipper

The hiring of seasoned eyewear executive Michael Marckx as Global GM for VonZipper this week signals more than just a new leader for the sunglass brand.

The move underscores parent company Billabong’s decision to keep VonZipper in its portfolio after running a sale process last year for VonZipper, Xcel and fashion brand Tigerlily in a quest to simplify its business.

Tigerlily ended up selling for A$60 million to private equity firm Crescent Capital Partners.

However, Billabong decided to hold on to VonZipper and Xcel for now because the offers that came in were too low, CEO Neil Fiske told us in a recent interview.

“As you know, we had run a sale process on Xcel and Von Zipper earlier this year,” he said. “What we realized is that the value that we would want wasn’t coming through in the offers we were getting.  Frankly, they were worth more to us than we were getting offered through that process.

“We think they are good brands and we think we can tuck them in and turn them around and keep them growing. I think they will stay with us. The good news is we have certainty they will be in our portfolio, so let’s get on with it, let’s start getting good results out of them.

“All together what that means is while we are always up for simplification, at this point most of the simplification that we have done is what we are going to do,” he said.

When the hiring of Michael Marckx was announced, Neil told us, “We think VonZipper is a wonderful brand with a distinctive position in the market and definitely has the growth potential with the right leadership and support.”

OUR SPONSORS

OUR SPONSORS

More news

Last updated: : 10/17/2017 - 08:19

The Stance CMO tells us about Stance's new line for women that launches at retail today

Last updated: : 10/16/2017 - 09:52

We have lots of photos of Wayward, an aspirational retail concept being tested by Zumiez that is focused on travel, adventure, and creative culture

Last updated: : 10/13/2017 - 14:33

An update on troubled SurfStitch, including its move into something similar to Ch. 11, the sale of some big assets, and more

Last updated: : 10/13/2017 - 12:52

Vans opened the doors of its new Costa Mesa headquarters to friends and family and lots and lots of people turned out for the party

Last updated: : 10/12/2017 - 09:47

We talk with Bob about several new key hires at the company, C3’s new corporate headquarters, which includes a retail component, and about what's new on the business side with Capita Snowboards, Union Binding Co. and Coal Headwear

Last updated: : 10/11/2017 - 11:42

The most recent Piper Jaffray Taking Stock with Teens survey shows some clear winners and losers

Last updated: : 10/10/2017 - 08:59

At this time of retail Armageddon, Zumiez is clearly grabbing market share. We immersed ourselves in the Zumiez world to find out how.

Last updated: : 10/10/2017 - 07:47

We talk with Rick Brooks about the state of retail, how Zumiez has adapted, and what he thinks is still to come as retail consolidation continues.

Last updated: : 10/09/2017 - 12:45

We spoke with sales reps and store owners about the aftermath of the storms and the outlook for upcoming seasons

Last updated: : 10/05/2017 - 08:02

Costa has become a very important brand for many East Coast surf shops. We talk with Holly Rush about how Costa is adding lifestyle pieces and implementing other strategies to expand the brand's reach, including a West Coast push.