Skip to content Skip to navigation

VonZipper Names Michael Marckx Global GM

Print Friendly and PDF
  • Michael Marckx and GT - Photo courtesy of VonZipper

VonZipper adds Michael Marckx as Global GM, Unzips a Future Past

September 18, 2017:

Appointment of former president & CEO of SPY Inc. heralds an irreverent attitude befitting the brand’s heritage

IRVINE, Calif. - Creative branding executive, Michael Marckx, has joined VonZipper (VZ), as Global General Manager - his appointment underscoring a recommitment to the brands style and performance projected through the prism of its irreverent legacy.

After decades of brand building and turnarounds, Marckx will lend his unique talents with product development, storytelling, strategy, culture and experience curation to VZ and parent company, Billabong Group.

OUR SPONSORS

Marckx was the driving force in the turnaround of eyewear company SPY Inc (OTCBB: XSPY) with 14 quarters of successive year-over-year growth. Happy Lens technology was born under his leadership, along with a vibrant brand culture marked by innovative products and events that established SPY’s leadership position in the market. Most recently, Marckx has been focused on developing new brands and marketing strategies as founder of the Creative Disruption marketing agency, while also lecturing at universities and graduate schools around Southern California.

“I feel very enthusiastic and lucky to be joining GT and the rad VZ team,” says Marckx.

“It’s easy to see that the eyewear category is ripe for some freshness and a bit of unfettered happiness. VZ’s heritage of individualism and irreverent brand positioning provides us an opportunity to shock and awe the market in unique and inspiring ways.”

VZ founder Greg “GT” Tomlinson said: “Michael brings a unique combination of left- and right-brained freakiness that is the kind of disciplined yet spontaneous energy the VZ brand will thrives with. Not only are we going to expand the VZ product offering, our brand is going to stand out in fun ways just as it did originally, as we have done since rocking the category in 2000.

“Michael’s industry peers and coworkers have described him as one of the best strategic and creative thinkers they’ve worked with. He has been responsible for some incredible marketing campaigns, products and world-class events. He not only has a strong understanding of youth sub-culture, but also advertising, branding and marketing, factors that VZ will continue to focus on to set itself apart in the sector.

OUR SPONSORS

“His appointment is a recommitment to the brand’s celebration of the individual and a healthy disrespect for blending in, as we look to stand out in the crowd, create new excitement and generally make people smile again,” said GT.

Billabong Group CEO Neil Fiske added: “We’re thrilled to have Michael joining the VZ team and the group more broadly. He’s a tremendous creative talent and brand builder. It’s not easy to find that kind of creativity combined with such rich experience and success in our industry. He’ll be a game changer. One thing is for sure—it’s going to be fun to watch this next chapter of the VonZipper story unfold.”

Based in California, Marckx also held roles as Vice-President of global marketing at Globe; global Vice-President of marketing/creative director at Ocean Pacific (Op); Vice-President of marketing/entertainment at Bluetorch; and publisher of Surfing

magazine. He also served as the Chairman of the Board of the Surfrider Foundation, the world’s largest network focused on coastal conservation.

ABOUT VONZIPPER:

VonZipper is a California-based eyewear and accessories manufacturer, founded in 2000 in a modest San Clemente warehouse. VZ began as a band of friends who shared a mutual magnetism to freedom and the do-it-yourself mentality. Today, 17 years later, VZ exists to spread that gospel through innovative design, supreme style, and strict attention to the details.

 

 

More news

Last updated: : 12/15/2017 - 13:00

Of all the companies doing marketing on the North Shore in December, RVCA seemed to dominate the space for what it calls RVCAloha week. We talk with Global VP of Marketing Brian Cassaro about the strategy, and about the involvement of Founder Pat Tenore this year.

Last updated: : 12/15/2017 - 10:40

The Dragon Global Brand Manager sent an email to colleagues and friends this week announcing his departure

Last updated: : 12/14/2017 - 13:49

The owner of Ugg and Sanuk announced this morning that attempts to overthrow the board of directors failed

Last updated: : 12/13/2017 - 08:55

We spoke with Ziggy Williams, Co-Founder and Design Director, about the brand and West Coast Board Riders

Last updated: : 12/12/2017 - 13:34

A talk with the Global Marketing VPs for Billabong Men's and Women's about the many marketing projects in Hawaii

Last updated: : 12/11/2017 - 13:50

Paul Naude and Jake Mizuno are opening Stoke House in a hip and up-and-coming area of Honolulu

Last updated: : 12/10/2017 - 13:43

A few photos of who SES has seen during the past few days on the North Shore

Last updated: : 12/08/2017 - 13:07

Photos from the new store which opened Nov. 1 and is a partnership with HIC

Last updated: : 12/07/2017 - 12:59

We ask about his career path, how he has overcome challenges, and his advice for others

Last updated: : 12/06/2017 - 08:47

We sat down with Mary Miller and Dylan Slater to talk about what’s new with the women’s brand