Skip to content Skip to navigation

WSL Announces Outerknown as Title Sponsor for Fiji Pro

Print Friendly and PDF
  • 11-time WSL Champion Kelly Slater (USA) competes at the Championship Tour event in Fiji in 2016. Credit: © WSL / Sloane

The World Surf League (WSL) today announces Outerknown as the title sponsor of the iconic WSL Championship Tour event in Fiji. The three-year partnership includes both men’s and women’s competitions at the OK Fiji Pro, which runs this season from May 28 through June 16, 2017.

Founded by 11-time WSL Champion Kelly Slater and acclaimed designer John Moore, Outerknown is a coastal-minded clothing brand that explores the connections between style and sustainability. By viewing every aspect of their business through the lens of responsibility, they aim to protect natural resources, empower the people crafting their clothes, and inspire positive change within the industry. Outerknown’s versatile collection is built with innovative, organic, and recycled materials sourced from factories that share their values.

Slater has delivered consistently barrier-breaking performances at the elite level in Fiji and the four-time event winner has a strong relationship with the island of Tavarua, making it his favorite wave, and the OuterKnown partnership a natural evolution.

“I fell in love with the small island of Tavarua a long time ago and I go back a few times every year.” said Kelly Slater. “It’s definitely my favorite escape and may be home to the happiest people on earth.”

A staple on the globally-celebrated WSL Championship Tour schedule, the Fiji stop epitomizes the “Dream Tour” concept and exists as a fan and athlete favorite. Boasting two world-class lefthand reef breaks in Cloudbreak and Restaurants, Fiji consistently delivers some of the best surfing of the season. Defending event winners Johanne Defay and Gabriel Medina will lead the WSL elite back this year where Outerknown will support the event.

OUR SPONSORS

“We're very excited to welcome Outerknown to the WSL family and look forward to working with them to showcase the world's best surfers at one of the most incredible events on the Championship Tour,” said Beth Greve, WSL Chief Commercial Officer.

“Outerknown was built on a foundation of style, sustainability and travel,” said John Moore, Outerknown’s Creative Director. “For us, Fiji brings together everything we stand for. It’s the ultimate destination; lush jungles, crystal clear waters, perfect waves. You look around and are surrounded by jaw-dropping natural beauty. There’s no better place on Earth to celebrate why we’re working so hard to protect our ocean and wild places, and we hope to inspire new fans from all around the world to explore sustainability.”

“The level of surfing on tour right now, on both the men’s and women’s sides, has never been higher,” Stephanie Gilmore, 6X WSL Women’s Champion and current 2017 tour frontrunner, said. “That’s in part because we have amazing waves to perform on. Fiji has some of the best waves on the planet and is part of the fabric of the Championship Tour. Having Outerknown step up to support men’s and women’s surfing with the OK Fiji Pro for the next three years is a great thing for surfing.”

The OK Fiji Pro gets underway with the women’s competition on May 28 through June 2, followed by the men’s event, which holds a competitive window of June 4 - 16. The events will be broadcast LIVE on WorldSurfLeauge.com, the WSL app and on the WSL’s Facebook page.

About the World Surf League

OUR SPONSORS

The World Surf League (WSL), formerly the Association of Surfing Professionals (ASP), is dedicated to celebrating the world’s best surfing on the world’s best waves through a variety of best-in-class audience platforms. The League, headquartered in Santa Monica, is a truly global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Japan and Europe.

The WSL has been championing the world's best surfing since 1976, running in excess of 180 global events across the Men's and Women's Championship Tours, the Big Wave Tour, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport's rich heritage while promoting progression, innovation and performance at the highest levels, and in doing so crowns the undisputed world champions in Men’s, Women’s across all divisions within the tour.

Showcasing the world's best surfing on its digital platform at WorldSurfLeague.com as well as the free WSL app, the WSL has a passionate global fan base with millions tuning in to see world-class athletes like Mick Fanning, Tyler Wright, John John Florence, Stephanie Gilmore, Gabriel Medina, Carissa Moore, Grant Baker, Kelly Slater, Paige Alms, Adriano de Souza and more battle on the most unpredictable and dynamic field of play of any sport in the world.

For more information, please visit WorldSurfLeague.com

More news

Last updated: : 02/22/2018 - 09:29

We unpack the results of Volcom's #ThisFirst campaign with Ryan Immegart, including what they learned trying to target new audiences, and marketing stratetgy changes they are making overall given the rapidly evolving landscape

Last updated: : 02/21/2018 - 09:42

Hurley is finally putting more resources into its women's business, and has relaunched the line with a new strategy and new modern aesthetic

Last updated: : 02/20/2018 - 08:34

A talk with Kent Untermann, the owner of the high-volume footwear account Island Sole, about the changing retail landscape and the particular challenges of retail in Hawaii

Last updated: : 02/16/2018 - 09:14

It’s hard to believe that Vans' results could keep getting better, but that’s exactly what happened - we have all the details on their global and regional numbers

Last updated: : 02/15/2018 - 11:14

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how it will be executed

Last updated: : 02/14/2018 - 15:50

Billabong reveals why staying independent is riskier than selling to Boardriders, including details about larger market conditions and Billabong's own internal challenges

Last updated: : 02/13/2018 - 13:10

A look at Volcom's top and bottom line as parent company Kering looks to sell the brand to focus on its luxury business

Last updated: : 02/12/2018 - 10:06

Friends and colleagues remember Boardriders CEO Pierre Agnes

Last updated: : 02/09/2018 - 12:44

A moving, inspirational and crowded memorial service was held for Boardriders CEO Pierre Agnes Friday morning in his beloved hometown of Capbreton, France

Last updated: : 02/08/2018 - 11:06

How 2017 turned out for Firewire, why the company's multi-brand strategy is working, why Firewire is using a consignment model for retailers in the U.S., and more