Z SUPPLY, the everyday essentials brand focused on simplicity, comfort and superior quality fabrics, is pleased to announce the opening of its first pop-up store today at Fashion Island, an open-air luxury shopping center in Newport Beach, Calif.
The location marks the first dedicated space for the brand’s parent company, Z SUPPLY, LLC, which has plans to open permanent retail locations in the future.
“Z Supply really is for everyone and we are incredibly excited to bring the collection direct to our customers in this beautiful Newport Beach location. The time is right for us to explore physical retail space,” said Heidi Muther, chief operating officer of Z SUPPLY, LLC. “We pride ourselves in designing pieces that can be styled up or down, and with the addition of our first dedicated pop-up boutique, it will be even easier for our loyal customers to try on our pieces and build their wardrobe.”
Z Supply joins the ranks among top brands building physical stores as companies break free from the limitations of online sales, instead becoming cohesive multi-channel businesses. Seeking to bridge the gap between digital and retail, Z Supply’s new space allows existing and new customers to seamlessly try on product, see how the pieces can be styled first-hand, and integrates the best elements of digital shopping with those of the physical retail experience.
The design of the space will reflect the simplicity of the brand, mixing clean lines and natural elements throughout the store. Z Supply’s refined and subtle interior will be the perfect backdrop for its collection, known for its familiar, minimalistic aesthetic.
The store will carry a curated selection of the brand’s everyday essentials and seasonal items, also offering a portion of the Z Supply men’s line and newly launched pet collection, ZOO SUPPLY.
Z Supply plans to use the store as a testing ground, allowing shoppers to try entirely new product categories. The ability to try on Z Supply in the brick-and-mortar store puts more power back in the customer’s hands while extending the brand’s reach to those who prefer an interactive, and dog-friendly, shopping experience.
“This year we are really seeking to connect and engage with our customers like never before,” said Beatrice Rosu, Z SUPPLY, LLC’S marketing director. “This store gives us the opportunity to tell our brand story on a more personal level.”
The decision to open a Z Supply-exclusive pop-up store came on the heels of the brand’s incredible success online and in over 2,000 boutiques nationwide. In addition, Z Supply has three curated shop-in-shops, with plans to launch 10 more by the end of the year.
Z Supply’s designs have become staples in the closets of everyday women and celebrities alike. The brand has a loyal celebrity following, having been seen on personalities like Kate Hudson, Miley Cyrus, Charlize Theron, Rihanna and Cara Delevingne. Z Supply offers the best in easygoing essentials that fit women of all shapes, and its many categories, including dresses, tees, joggers and shorts, can be worn as effortlessly to the gym as they can be dressed up for date night.
“2018 is set to be a monster year,” Muther said. “We look forward to learning from the store experience and continuing to grow with this latest venture.
Z Supply retails between $26 and $68, and Zoo Supply pet fashion retails between $12 and $22.
Z Supply – Newport Beach is located within Fashion Island at 1035 Newport Center Drive, in Newport Beach. The store can be reached at (949) 706-0803. For more on Z Supply and Zoo Supply, please visit www.zsupplyclothing.com and follow both brands on Instagram @zsupply_ @zoosupply_.
Monday – Friday - 10am-9pm
Saturday - 10am-7pm
Sunday - 11am-6pm