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Zeal Optics Launches Annual “Buy A Goggle, Plant A Tree”

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Zeal Optics launched their annual “Buy A Goggle, Plant A Tree” program that will run November 17th through the month of December. For every pair of goggles sold online at, at their Boulder flagship location and through retailers, Zeal Optics will work with the American Forests to plant a tree in the Rocky Mountain backcountry.

Since the launch of this program, Zeal Optics’ customers helped plant more than 2,500 pine trees. This winter, their goal is to introduce 2,000 new trees to surrounding forests.  Annually Zeal Optics partners with American Forests to help offset Zeal Optics’ environmental footprint and to protect their amazing outdoor resources. Buy A Goggle, Plant A Tree was launched to directly connect its community with the program.

“This holiday season for our ‘Buy A Goggle, Plant A Tree’ program, we’re really excited to partner with 100 of our top retail accounts to help give back to the forests that inspire us,” said Zeal Optics’ Mike Lewis. “The response to this program last year was amazing and American Forests does such a great job of not only planting, but also protecting forests. This partnership truly embodies our ethos of ‘Use Less, Give Back & Explore More.’”

You can follow the excitement on social media with the hashtag #TreesTheSeason, where Zeal Optics will share winter adventures in the woods, along with updates on how many trees our community has helped us donate. This holiday season, go a step further and help Zeal Optics protect our forests while experiencing winter like never before through Zeal Optics’ unrivaled optics and lens technologies.

About ZEAL Optics

Based in Boulder, CO, Zeal Optics is focused on creating the best optics to enhance your outdoor adventures­­­—making every moment more colorful, more vibrant and more memorable. Zeal Optics is inspired by the natural word that surrounds us and is dedicated to reducing their environmental footprint. Their sunglass collection is completely petroleum-free, and made from renewable plant-based materials. Zeal Optics is also known for revolutionizing the goggle market with its “Optimum Polarized Automatic+” lens that blends polarized protection and photochromic technology into a single lens. For more info visit and follow @zealoptics on Instagram and Facebook.



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