Billabong ▲ +0.005 | PPR ▼ -0.60 | American Apparel ▲ +0.020 | The Buckle ▼ -0.63 | Columbia ▼ -0.95 | Deckers Outdoor ▼ -16.22 | Dicks ▼ -3.49 | Foot Locker ▼ -1.13 | Genesco ▼ -1.42 | Iconix Brand Group ▼ -1.07 | Jarden Corp ▼ -0.97 | Nordstrom ▼ -2.07 | Luxottica ▼ -0.79 | Nike ▼ -2.62 | Pacific Sunwear ▼ -0.20 | Skullcandy ▼ -0.22 | Sport Chalet - 0 | Urban Outfitters ▼ -0.53 | VF Corp ▼ -2.02 | Quiksilver ▼ -0.07 | Zumiez ▼ -1.61 | Macys ▼ -1.48 | Tillys ▼ -0.26 |
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Here you'll find the 10 most recent articles from our sponsors, covering about the past 2 weeks.

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Agenda Las Vegas is 3 Weeks Away – Register & Book Your Hotel

By Mike Carter, Vice President, Sales and Marketing, AGENDA Trade Show

Pre-registration is required to attend.


February 16-17, 2015 | 10am - 6pm
February 18, 2015 | 10am - 4pm

Sands Expo at the Palazzo- Map
201 Sands Ave.
Las Vegas, NV 89169

Click here for a list of AGENDA Las Vegas Exhibitors


Surfrider Opposes Five-Year Plan to Open Offshore Drilling in the Atlantic and Arctic

By Katie Ferguson, Communications Manager, Surfrider Foundation

Today, the Federal Bureau of Ocean Energy Management (BOEM) released its Draft Five Year Outer Continental Shelf (OCS) Oil and Gas Leasing Program for 2017 through 2022, which includes plans for offshore drilling in the Mid- and South Atlantic, the Gulf of Mexico and the Arctic oceans. The Surfrider Foundation (surfrider.org), a leading non-profit grassroots organization dedicated to the protection and enjoyment of the world’s ocean, waves and beaches, is deeply dismayed by the decision.

Pete Stauffer, Senior Ocean Program Manager for the Surfrider Foundation, issued the following statement in reaction to the decision:

“The Surfrider Foundation is strongly opposed to the expansion of offshore drilling off the Atlantic and Arctic oceans. It is a dirty and dangerous practice that threatens the health of our oceans and coastal communities.

Oil and gas development in the Atlantic would require seismic surveys, drilling operations, oil transport by tankers, and the installation of platforms, pipelines, and other infrastructure. Collectively these activities would significantly damage both the environment and related economies, while exposing the East Coast to the risk of a catastrophic oil spill.

On behalf of more than 250,000 Surfrider Foundation members and supporters, including 25 local chapters from Maine to Florida who vigorously oppose offshore drilling in the Atlantic, we call upon the Obama Administration to cancel plans for offshore drilling in the Atlantic Ocean.

Surfrider strongly supports the Administration’s draft leasing plans to protect the West Coast from offshore drilling. The marine ecosystem and coastal economies of California, Oregon, and Washington would be significantly harmed by new offshore oil and gas development. The decision by the Obama Administration to exclude the West Coast is consistent with long standing opposition from state and federal leaders, coastal communities, and ocean stakeholders.”

On July 31, 2014, the Surfrider Foundation submitted comments to the Bureau of Ocean Energy Management in support of the protection of the Atlantic Coast, Pacific Coast, Eastern Gulf of Mexico, and Alaska from any oil and gas lease sales in the 2017-2022 OCS Oil and Gas Program. To read the full comment letter, click here.

Today’s announcement launches a 60-day public comment period to BOEM on the Draft Five Year Program. Details can be found at www.boem.gov/. The Surfrider Foundation encourages all citizens concerned with the health of our oceans and coastal economies to participate in this opportunity.
As the Senior Ocean Program Manager, Pete Stauffer leads the Surfrider Foundation’s engagement in ocean issues such as offshore drilling, marine protected areas, ocean planning, and renewable energy.

Tickets Now On Sale for 12th Annual SIMA Image Awards Ceremony, Thursday, Feb. 12th

By SIMA Image Awards, Surf Industry Manufacturers Association, SIMA

Tickets are now on sale for SIMA Image Awards, the highly anticipated awards ceremony that will honor the best of the surf industry from 2014. The event will take place Thursday, February 12, 2015, at the City National Grove of Anaheim with doors opening to both the industry and public at 7:30 P.M. Multi-media action sports personalities Chris Cote and Nicole Dabeau will return to host the night for their second year; the duo will also be joined by guest presenters. The Surf Industry Manufacturers Association (SIMA) announced the nominees for the 2014 SIMA Image Awards in November, and the nominees will be honored and the winners announced at the ceremony in February.

The SIMA Image Awards ceremony will also be a night to honor and celebrate the core surf retailers that have been in business for 50 or more consecutive years. This is a way for brands to show their gratitude to these shops for their outstanding work and dedication to the industry. More details and the list of surf shop honorees will be released in the coming weeks.

“Honoring surf shops open at least 50 consecutive years just takes this event to the next level,” says Doug Palladini, SIMA President and Vans’ VP/GM North America. “Now the combination of modern innovation and progression, coupled with reflecting the surf industry’s rich heritage, makes this a cannot-miss evening. We’re looking forward to the big announcement next week about the shops being honored and details of the recognition."

Tickets are sold on a first-come, first-served basis. Tables of 12 are on sale for $1,000 and include 12 tickets and a reserved table in the premier seating area. Tables of six are on sale for $600 and include six tickets and a reserved table in the premier seating area. General Admission ticketsare also available at $25 per person. Tickets are required for entry into the event and lost tickets will not be refunded. The deadline to secure reserved tables and tickets is February 6, 2015. There will be no refunds after February 6, 2015.

For more information or to purchase tickets, please visit www.regonline.com/simaimageawards. For questions, please contact SIMA Event Manager, Kelly Keenan, at Kelly@sima.comor 949.366.1164 x3.

In its twelfth year, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. For complete details on the nomination and voting process, as well as the complete list of nominees, visit www.simaimageawards.com. Thank you to Surf Expo for your continued partnership as the official Premier Sponsor of the SIMA Image Award ceremony, to the Blue Carpet Sponsor Audi and to RepSpark Systems for your supporting sponsorship.

Procopio at SIA Snow Show: Why, When and How to Develop an IP Strategy Appropriate for Your Business

By Lisel Ferguson, Partner, Procopio, Cory, Hargreaves & Savitch LLP
10:00 AM - 11:00 AM
Colorado Convention Center
700 14th Street
Denver, Colorado 80202

Join Kathleen Brown and Lisel Ferguson as they discuss how though developing and maintaining an effective intellectual property strategy can be challenging, it is an essential step in successfully marketing a product. Learn how to begin formulating an appropriate plan for your company or improve your current plan so that you can successfully negotiate your way through the intellectual property issues faced by businesses in the action sports industry.

To attend visit http://siasnowshow.snowsports.org.

5 Reasons to Attend Wanderlust Oahu February 26-March 1, 2015

By Jessica Gellert, Social Media & Web Manager, Turtle Bay Resort

5 Reasons You Don’t Want to Miss Wanderlust Oahu 2015

1.    It’s on the North Shore of Oahu!

The North Shore has starred in movies, TV Shows, books, magazines and more.  Its known as the surf capitol of the world, and home to the 7 mile miracle that encompasses legendary Sunset Beach, Banzai Pipeline and Waimea Bay.

2.     Excellent Musical Line-up

Where else can you dance under the stars, with the surf feet away to Nahko and Medicine for the People and Brett Dennen!? Other’s taking the stage include DJ DREZ, DJ HYFY, Melody Jay, Noelani Love, Ron Artis II, RootHub & Turtle Bay’s own Tutu Janet.

3.     Awesome Adventures

Wanderlust Oahu is located at the one and only Turtle Bay Resort. With 850 lush acres to discover and five miles of wave-swept coastline, there’s literally an endless array of opportunities to get outside and explore the greatness that is Turtle Bay. Paddle out through the surf and carve a line along a glassy wall. Navigate over intricate reef systems atop a glass bottom kayak or SUP.  Find utopia during a massage at Nalu Kinetic Spa. Horseback ride off into the sunset. Grab your clubs and tee off on one of our two championship courses. Let your sense of adventure be your guide.

4.     Fresh Farm to Table Dining Around Every Corner

Enjoy a mojito topped with fresh mint picked from Turtle Bay’s roof top garden while watching an epic sunset at The Point Sunset & Pool Bar.  Savor fresh organic & local meats and crisp locally grown produce at North Shore Kula Grille, Pa’akai and Ola on the beach.

5.     Take Classes with the World’s Best Yoga Instructors

Of course yoga is the main attraction at Wanderlust Oahu, and the event brings the best yogi’s all to the fabled North Shore. Find nirvana under the instruction of Shiva Rea, Seane Corne, Eoin Finn, Schuyler Grant, Janet Stone, Nicki Doane, Jason Nemer, Kate Baldwin & more! Wanderlust Oahu also offers yoga on surfboard, aka SUP Yoga!

Communication Challenges Need a Comprehensive Lifecycle Solution

By Lenny Holden, Principal, FAN PLM

A broken system will cost you more than money!

  • Evaluate your true costs
  • Find a system that compliments your process
  • Find a system that works with you, not against you

What happens when you cannot deliver tech packs or other technical information to your overseas factories? Lost orders, mistakes, and delays might be your obvious first thought. But the trickle down affect goes far beyond that. Paying overtime, low margins, and sales reps who end up with cancelled orders, may not have come top of mind, but these issues result in morale issues and employees jumping ship for your competitor, faster than you can say tech pack.

While we know that every lifecycle management software can provide you with basic tracking and resource management functionality, we also know that to actually save money and deliver product more efficiently, you need visibility and you need a system that works. A system that streamlines the communication process not only internally, but also for your factories, agents and suppliers. One that works with you, not against you.

When apparel and footwear companies attempt to redesign an existing system to fit the way they do business, or adopt a new system that expects them to change their current practices, the results are always the same…poor. And the long term affect can be even more detrimental. Fitting a square peg in a round hole, should not be the way you view your technology.

One such client approached us with this dilemma. They had spent countless hours and dollars attempting to rebuild and patch their existing system. Failures ensued at every step of the way. Communicating with factories and offices overseas became nearly impossible. Functionality and transparency were no longer part of the equation. Desperate chaos was the reality. Unsustainable solutions like working during weekends to send files when bandwidth was more plentiful, or overnighting files, became a normal practice. But even those temporary solutions had their own host of issues, only one of which, was cost.

With a completely unstable platform, it became clear that a solution built to fit, with transparency in mind, was in order. The system needed to be robust, functional, easy, and fast to implement. It needed to talk to other systems like their ERP and most importantly, needed to work all of the time, not just some of the time.

A Solution that fits
FAN PLM delivered a system built on the latest technology in the industry. A system that 75% of Fortune 500 companies rely on, and which the banking industry considers the only option. As Internet-based services go, our technology is built with our apparel, footwear and accessory customers in mind. Built to fit the way they do business, and not the other way around. Brands should expect a seamlessly integrated solution that talks to other systems, communicates effectively, is easy to use and will also grow as technology grows.

Ask yourself
What is the true cost of the system you either have, or are considering? Will the system work for your company and your way of doing business? Are you changing (or worse, being asked to change) your practices to fit a system? You should be seeking a system that is designed to match your already established way of doing business. Only you know your business, so if it doesn’t feel right, it probably isn’t.

FAN PLM understands the real problems that are specific to the footwear and apparel industry. We deliver savings by offering in-depth analysis and a higher level of efficiency to the entire process. We’ve built our system to deliver maximum functionality to every user type in the footwear and apparel chain. We offer robust tools and automated workflows for generating XLS, PDF and Powerpoints. We keep the data flowing and stakeholders in the know, with a modular event based system that brings intelligent, real-time interaction between pages to alert users of critical fields, conditions that need to be met, and criteria-based reminders so that no one misses a beat.

Surf Expo Rings In Its 39th Year With New Exhibitors and Strong Buyer Showing

By Adrienne Belk, Director of Markeing, Surf Expo

Surf Expo kicked off its 39th year with strong attendance from 48 U.S. states and 49 countries at the January 8-10 show in Orlando, Florida.
The show opened Thursday with a Hawaiian drum and dance performance to welcome buyers, exhibitors and media onto the 250,000+ square foot show floor, and celebrate the debut of the buyer-inspired Hawaiian Pavilion.
“We were excited to partner with the State of Hawaii to introduce key new manufacturers with coastal-themed products made in Hawaii. With the addition of the Hawaiian Pavilion, Surf Expo saw more than 250 new exhibitors. The show featured more than 2,500 booths and really delivered on our buyers’ demand for new product and more choices under one roof, accentuating that Surf Expo has evolved beyond a regional show and become the international destination for the board sports and coastal lifestyle business" said Surf Expo Show Director, Roy Turner.
 “It was a very rewarding show. We needed one more day, to be honest. Surf Expo will become one of the trade shows we look forward to. Great experience!” said first time Surf Expo attendee, Kelly Sorenson, Owner of On the Beach Surf Shop in Monterey, CA.
Chris Silva, first time Exhibitor at Surf Expo and Owner of Steamboat Stickers said, “We had a great show.  We opened more than 20 new stores and there are another bunch in play for follow up.”
The three-day show hosted an abundance of coastal and water-themed events including:

  • An interview on The Stage with world champion surfer Tom Carroll on his past struggles and move into SUP, presented by Global Surf Industries and SUPIA.
  • Six iconic East Coast surfboard shapers competed in the 8th Annual Florida Shape Off at Surf Expo, in honor of 2010 East Coast Surfing Hall of Fame Inductee Bud Gardner. Florida shaper Mike Whisnant took home the grand prize and bragging rights.
  • A crowd of more than 1,000 buyers and exhibitors gathered at show close on Friday for mingling and music at the Hawaiian-style Post-Show Mixer with live music by surf and stomp band The Carvers.
  • Swim, boardsports and resort fashion shows were well attended by buyers looking for latest styles and trends.
  • Josh Hansen, long-time Surf Expo attendee and owner of Hansen’s Surfboards in Encinitas, CA commented, “It’s the best show in the business! A great environment to see surf swim and even non-surf brands in one place.  The show is very business oriented and that makes it nice plus you get a feel for what is out there that is not so surf specific.”

Buyers were pleased to see longtime exhibiting brands as well as a mix of brands and products new to Surf Expo all resulting in a vibrant marketplace grounded in the water and coastal lifestyle that retailers have come to expect.
Tara Jardine Towers, Senior Logo Buyer for The Marshall Retail Group, America’s largest independent specialty retailer in the casino resort marketplace commented “Again, another great show!  I was able to find new, fresh, on-trend styles for Spring 2015!  I was actually a bit apprehensive going into the show about my assortment for Spring 2015 since neon was such a big presence for the past few years and now it has down-trended.  Luckily, our vendors never disappoint; reinventing their booths with new silhouettes, new fabrications, new trends and new color stories! I was also able to meet with new vendors too, which is always a plus to find new unique product to add to our assortment!”

The next Surf Expo opens with Board Demo Day on September 9, followed by Surf Expo September 10-12, 2015 in Orlando Florida.

Surfrider Achieves 300 Coastal Victories

By Katie Ferguson, Communications Manager, Surfrider Foundation

This week, the Surfrider Foundation celebrates 300 coastal victories. Since it was founded more than 30 years ago, Surfrider has evolved into one of the largest non-profit organizations dedicated the protection and enjoyment of the world’s ocean, waves and beaches. Now boasting a powerful network of passionate volunteers and activists in 85 chapters around the country, and a handful of international affiliates, the Foundation is bigger and stronger than ever.

Beginning in 2006, Surfrider started counting its coastal victories, defining a victory as a decision made in favor of the coastal and ocean environment that results in a positive conservation outcome.

“Each coastal victory stands for increased protection of our ocean, waves and beaches,” says Surfrider Foundation’s Chief Executive Officer Dr. Chad Nelsen. “These victories are attributed to the hard work and long hours put in by our passionate and dedicated team of volunteer activists with the support of our staff.”

Surfrider victories are typically produced by campaigns, which begin in coastal communities where activists witness firsthand the threats and issues affecting their special coastal place. Issues include pollution and water contamination, irresponsible coastal development, coastal erosion, loss of beach access and threats to healthy oceans. While Surfrider is currently involved in more than a hundred active campaigns at the local, state and national level, the size and impact of each varies and can endure for years.

When a campaign yields a victory, it doesn’t mean the work by Surfrider on the issue ends. In fact, constant pressure needs to be endlessly applied. Take, for example, a few of the 36 victories from 2014:

Private property owners, developers and even sea level rise are constantly challenging the right of beach access for the public.

In September (2014), Surfrider won two huge legal battles against billionaire venture capitalist and co-founder of Sun Microsystems, Vinod Khosla. In a landmark litigation decision, the San Mateo Superior Court required Khosla to open the gates on his property to Martin’s Beach until he obtains a coastal permit. Surfrider also championed state legislation to activate the State Lands Commission to negotiate with Vinod Khosla regarding a sustainable access solution to Martin’s Beach. While the gates remain partially closed, and Khosla may fight this issue for several years, Surfrider will not stop fighting.  Surfrider also achieved an access victory at Rose Nulman Park in Rhode Island and is working on other brewing access campaigns in Ditch Plains in New York and Goose Rocks Beach in Maine.

Surfrider is very focused on preserving the coasts by addressing marine pollution, especially that of single-use plastic, expanded polystyrene foam and cigarette butts.

Plastic creates toxic pollution at just about every stage of its existence, from manufacture, to use, to disposal—making it the most prevalent type of marine litter worldwide. In 2014, Surfrider chapters helped pass several single-use plastic bag bans, including the first statewide ban in California. With the ink barely dried on the California bag ban law, the plastic bag industry pledged to drag it onto the state ballot in 2016. Surfrider quickly became part of the CA vs. Big Plastic coalition, and is working to counter this industry effort. Chapters in Hawaii, Texas, Washington D.C., Massachusetts and Maine also achieved victories, while others are working vigorously on bans in Connecticut, North Carolina and Florida.

Polystyrene comes in various forms, including what is most commonly referred to as Styrofoam (which is expanded polystyrene or EPS foam). EPS does not biodegrade, instead it breaks apart into smaller pieces, littering beaches and mistaken for food by animals and marine life. In 2014, the Washington D.C. Surfrider chapter helped ban expanded polystyrene foam in Washington D.C., while the Hawaii Oahu Surfrider Chapter is continuing work on passing Bill 40 to ban EPS foam food service containers on Oahu.

Considering cigarette butts are the number one littered item in the world, Surfrider focuses on creating smoke-free beaches. Last year alone, chapters in Maui, Oregon and California led the charge to make our state parks, beaches and cities smoke-free or free of butts.

Nelsen looks forward to an exciting new year of growth and opportunity, “Given the increasing seriousness of looming environmental issues such as climate change, offshore oil drilling and sea level rise, in 2015 we will remain focused tackling the many issues affecting our coasts from the local to national scale.”

For a complete list of Surfrider programs, campaigns and victories, please visit surfrider.org/campaigns.

Last Chance to Register for AGENDA:NYC

By Mike Carter, Vice President, Sales and Marketing, AGENDA Trade Show

Last chance to register for AGENDA: NYC

Jan 19-20, 2015 | 9am - 6pm
Javits Center - Hall 1A
655 West 34th Street
between W 37th Street and W 38th Street
New York, NY 10001

Download the AGENDA: NYC floor plan here.

Click here for the complete list of AGENDA:NYC exhibitors



Moss Adams Webcast: Introduction to Lean and Kaizen

By Frank Kaufman, National Retail Practice Leader, Moss Adams


Lean 101: Introduction to Lean & Kaizen

Thursday, January 22
10:00 a.m. - 11:00 a.m. PT
Free Webcast | 1 CPE Credit

You know where you want to go and have identified who shares your mission and vision. You have established Key Performance Indicators (KPIs) and tied them to specific metrics. But understanding what is meant by Lean Enterprise for minimizing waste and improving the bottom line – in any company and in any area - is often a nebulous concept.

During this 50 minute webcast, we will demystify Lean to help you understand the benefits of Lean, the components that drive a Lean or Kaizen culture, the role of Kaizen events and continuous improvement (CI), and we will discuss change and the role of leadership for introducing Lean concepts.

After attending this session, participants will:

  • Have a clear understanding of what Lean Enterprise is
  • Understand the Kaizen methodology and the Kaizen culture
  • Identify some tools for initiating Lean practices

Please forward this invitation to those on your team that will benefit from this information.                     

Rishi Malhotra
Practice Leader, Operational Excellence Consulting
Moss Adams LLP

Register here.