Matix, Hurley, Fox updates

Hurley

Hurley's John Heelan, Cindy Harrigan and Ryan Mangan

At the Hurley booth at S.L.A.T.E., I had a quick chat with Ryan Mangan.

Ryan was busy showing the Spring 2012 collection to shops like Macy’s, Sun Diego, and ZJ Boardinghouse. He said the Phantom for both men’s and young contemporary is still all the rage.

“We are (using) the Phantom in all categories, so we are taking what’s successful fabric-wise and putting that into our walkshorts, woven shirts and beachriders,” he said.

In regards to marketing, Ryan was also excited about the fact the brand is co-hosting the Australian Open at Manly Beach, this coming February.

Fox Update

James Onstott, Kurt Schleicher Jeff Shine of Fox Head

At the Fox booth, I chatted briefly with Sales Director Kurt Schleicher about what’s new for the brand.

This was Fox’s first showing at S.L.A.T.E.

The brand was showcasing its entire Spring 2012 range, and Kurt said the new vintage moto collection, Junior’s swim, and new eyewear and footwear collections were all being well received.

He also said that the hybrid walkshorts have been a new “uptrending category” for the brand.

“They have the aesthetic of a walk short, but are made with the technical boardshort fabrication, and have been selling incredibly well,” he said.