Los Angeles, CA – June 2012 - The Agenda Trade Show is proud to announce the appointment of Cody DeBacker as Director of Sales and Partnerships. The appointment takes effect on July 1, 2012.
DeBacker will be responsible for the day-to-day operations of the sales department, while maintaining focus on the company's strategic goals and marketing plan.
He will oversee partnerships with non-endemic brands and their activations in and around Agenda, as well as creating partnerships with consumer media companies. In addition, DeBacker will be responsible for expanding the contemporary and women’s categories at the show.
He will continue to maintain business relations with all current and future vendors and retail partners of the Agenda Trade Show.
“Having the pleasure of working side-by-side with Cody at GRN Apple Tree, I know that he will make an outstanding addition to our team,” says Aaron Levant, President of Agenda.
“I’m confident his sales and marketing experience will be a huge asset for the growth of the Agenda Trade show and collectively we will take the Agenda brands to the next level.”
DeBacker brings extensive sales and marketing experience having worked in the lifestyle, action sports, and contemporary fashion industry for more than nine years.
Specializing in brand direction and unique marketing campaigns as assistant marketing director and brand manager at 722 Figueroa, he was a cornerstone in the success and growth of Los Angeles showroom.
DeBacker’s management of the global sales and strategic grassroots marketing plans for GRN Apple Tree, a cult industry favorite, drove the collection to find success in over 1,000 retail doors around the world.
"I am ready for the new challenge of growing the already internationally successful, Agenda Tradeshow,” says DeBacker.
“I know our team, under the guidance of veterans Aaron Levant and Seth Haber, will transform Agenda into a globally recognized destination for all fashion categories. Agenda has always been the premier show for doing real business in a relaxed and enjoyable sales environment.
"Agenda Show's client/vendor relationships are unmatched. We will focus on growing this unparalleled environment for many years to come."
The Agenda Trade Show is a forum for the most inspired in the street wear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience.
From the garage-run lines on the verge of explosion to the well-established elite, AGENDA caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the AGENDA experience is as much a lesson as it is a tool. For more about the show: www.agendashow.com.