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Pete Fox on IVI's premium sunglass strategy
Pete Fox. Photo by Shop-eat-surf.
By TIFFANY MONTGOMERY
July 11, 2012 06:30 AM
July 11, 2012 06:30 AM
IVI is launching, and I wanted to find out more since Pete Fox, Rob Dyrdek, and designer Jerome Mage are behind the brand. Details about positioning, target customer, more.
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