OSIRIS LAUNCHES NEW COMMERCIAL CAMPAIGN: THIS NEVER GETS OLD
TO AIR ON MTV AND FUEL TV BEGINNING JULY 16
Campaign Features A Day In The Life Journey - Osiris 24/7
Directed by: Nicholaus Goossen
Carlsbad, California – July 17, 2012 – Osiris is proud to announce the launch of its latest commercial campaign, This Never Gets Old, airing on MTV and FUEL TV beginning today.
Check out the commercial here! http://youtu.be/jOnz6hzUIF8
Conceptualized by Osiris, produced by Futuristic Films and directed by Nicholaus Goossen, who also directed the successful “We Are Osiris” campaign that won a Telly award. This Never Gets Old takes the viewer on a Point Of View (POV) journey that epitomizes youth culture. It’s a morning to midnight adventure featuring a dog, skateboarding, bro downs, music, art, girls and back home to a surprise ending – all in 30 seconds.
“In conceptualizing the POV concept the goal was to create a commercial that in 30/60 seconds captures all facets of youth lifestyle through action sports, art and music with subtle cameos of Osiris riders, but then tricks the mind and influences viewers to share and push it viral,” said Brian Reid, Osiris Co-Founder/CCO. “Working with Goossen and Futuristic Films for our second big campaign was a fun challenge and our most creative commercial to date.”
The This Never Gets Old campaign is a fast paced video clip on steroids that emulates a day in the life of a juvenile skate rat. The day starts with the cliché of cold pizza, giving his dog a quick walk, meeting up with his friends, hitting a concert, hooking up, coming home to the dreaded parental greeting and looking in the mirror to reveal an unexpected and clever ending.
“The strategy with this campaign was to really capture the quest for youth and the young at heart which everyone can relate to through the POV of a skateboarder for life. It captures not only the subculture of skateboarders and the authentic power and core of our brand, but also bridges the mainstream desires of youth lifestyle that Osiris represents,” said Hans Molenkamp, Osiris Global Director of Marketing.
“Working with the Osiris crew is always a fun and creative endeavor,” said Nicholaus Goossen – Director. “For our second campaign together we wanted to go in a completely different direction from the last. Once Brian Reid came up with the POV concept, we decided on a tagline and then it all started to take shape. We brought back Director of Photography Zoran Popovic and together with Doggicam we created a helmet-rig for the Canon 5d m.III.”
“One of the trickier aspects of production was finding a person who could not only wear the cumbersome helmet-rig while performing as the character and the cameraman, but also someone who would be able to skateboard dynamically,” continued Goossen. “Luckily we didn't have to look very far as Osiris' own Eric Sorenson was able to meet all these requirements and did so with great skill.”
Osiris Shoes Network will exclusively feature extended sequences from the commercial by releasing a series of behind the scenes videos, photos, exclusive interviews, and contests in a new video section on the website – www.osirisshoesnetwork.com
About Osiris Shoes
Osiris was created in 1996 by the executive team of Tony Magnusson, Tony Chen, Doug Weston and Brian Reid. The Osiris brand was born out of a need in the market for quality skateboarding footwear that also incorporated lifestyle and street elements. The executive team combines over 50 years of footwear, design and product knowledge with over 70 years of combined experience in the action sports industry. This combination of experience has allowed Osiris to be one of the premier action sports footwear brands worldwide for over 15 years.
About Nicholaus Goossen:
Nicholaus Goossen was a first-time feature director at the age of 26, making the cult-classic "Grandma's Boy" for Adam Sandler. He is currently working on short form as well as his upcoming Comedy Central show. His recent work includes clients such as Yahoo! Vitamin Water, Dish Network and Pentax, and he has also directed a number of music videos for Mickey Avalon, Shwayze, Benji Madden, Dirt Nasty, Andre Legacy and Adam Sandler. Goossen has millions of hits on YouTube and Funny Or Die.
About Futuristic Films:
Futuristic Films creates motion pictures of all shapes and sizes for brands, advertising, and entertainment. Founded on the idea that the evolving nature of media consumption demands an equally evolving approach to film and video production, Futuristic's work blends the intense creativity of commercial filmmaking with the substance and storytelling craft of documentary and feature films. Futuristic has offices in Denver and Los Angeles and represents a diverse and talented group of directors, producers, editors, and VFX artists, delivering outstanding and award-winning work for partners and clients.