Agenda kicked off Wednesday at the Long Beach Convention Center with over 550 exhibitors and a wide range of brands.
Nearly every action sports player was there including Billabong for the first time, and there was also a big fashion, street, and youth culture contingent.
Volcom, however, did not attend and is also not on the exhibitor list for Surf Expo.
Retailers who came included Zumiez, Macy’s, PacSun, Karmaloop.com, Ron Jon, 17th Street, Maui Nix, Revolveclothing.com, CCS, Jacks, Tilly’s, Sun Diego, Amazon, Zappos, DTLR, Dr. Jays, Active, American Rag, Fred Segal, JC Penney, BC Surf & Sport, Glik’s, Famous Shoes and more.
We took lots of photos from the floor. See them above in our slide show.