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Electric on major brand revamp, watches, helmets
Electric Co-Presidents Bruce Beach and Kip Arnette. Photos by Shelby Stanger for Shop-eat-surf.
By SHELBY STANGER
January 28, 2013 09:44 AM
January 28, 2013 09:44 AM
A talk with Electric leaders about major changes at the brand including a new logo, moving into watches and helmets, its refined brand strategy, decoupling from Volcom, more.
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