A few brands continued their dominant streaks at the SIMA Image Awards last night at The Grove in Anaheim and the evening also contained some surprises.
The Grove was packed last night for the annual awards ceremony, with about 850 to 900 people in the audience.
Hurley won the coveted Boardshort of the Year award for the fifth straight year.
L*Space won again for Swim Brand of the Year. Impressively, L*Space is the only brand to win the award since its inception in 2007.
Channel Islands also continued its dominance in the Surfboard of the Year award, winning for the fifth year straight.
Quiksilver Girls, a new brand under the Quiksilver umbrella, unseated Billabong Girls for the Women’s Apparel Brand of the Year. Billabong had won the award four times in a row before Quiksilver’s win.
Another Quiksilver brand, Roxy, won Women's Marketing Campaign of the Year, and O'Neill took the marketing honor in Men's for its 60 Years of Innovation campaign.
RVCA won again for Men’s Apparel Brand of 2012, an award it also earned in 2011, 2010 and 2008.
Brixton, an up-and-coming brand with a ton of momentum that seems to be capturing the aesthetic of the moment, won the coveted Breakout Brand of the Year award.
See the complete list of winners in our live report from the Image Awards. See photos from the evening above in our slide show.
See Page 2 for SIMA's official press release recapping the evening