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The North Face's strategy for snowboarding

Some of The North Face's offering for snowboarders. Photos by Shelby Stanger for Shop-eat-surf.
By SHELBY STANGER
February 11, 2013 07:49 AM

We found out more at SIA about The North Face's segmentation strategy, how it is working with specialty snowboard retailers and its plans for snowboarding from Jeff Brusven.

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