DC OPENS SECOND FLAGSHIP STORE IN LOS ANGELES
Vista, CA... DC has opened its second flagship store at 8025 Melrose Avenue in Los Angeles. For the Southern California based company, the Los Angeles store provides the ability to offer a total DC brand experience in its own backyard.
Whenever I talk to the top executives at DC, the same topic usually emerges: The plan.
Relentlessly focusing on its five-year business plan to grow to $500 million in sales by 2010 allowed DC to nearly reach that goal in three years. It ended 2008 with $465 million in sales.
DC Shoes President Nick Adcock is leaving the company at the end of June. The internal announcement was made to DC employees today.
Nick Adcock, the former global president of DC Shoes who drove that brand’s rapid growth over the past several years, is joining the board of Fox Head Inc.
Fox’s roots are in motocross but it now reaches across several action sports and has become one of the largest privately held action sports companies with revenues above $200 million.
When Fox Head Inc. decided to form a board of directors two years ago, CEO Pete Fox hated the idea.
“I didn’t want any more meetings,” he said.
But he now loves the board, which helps keep him focused. Currently, the five-member board consists of his father who founded the brand, his brother, himself, the CFO and an outside attorney/business advisor.
Those of you who know Nick Adcock, the former global president of DC Shoes, know that he has a lot of energy and focus. When I heard he moved to Spain and was taking some time off after leaving DC in July, I had a feeling he’d be busy most of the time. He doesn’t strike me as a kick back on the beach for six months kind of guy.