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Last updated: 09/04/2017 - 09:08

John John Florence appeared around Orange County on Saturday and his fans responded

Last updated: 06/08/2017 - 11:36

Katin and Hobie would like you to join in this celebration of So Cal culture and all things surf heritage on June 9 at the Dana Point Hobie Surf Shop.


Last updated: 09/23/2016 - 00:23

Top paddling teams to compete for $25,000 in advertising incentives at second annual PPG, Sept. 30 through Oct. 2 at Doheny State Beach.

Last updated: 07/15/2015 - 18:47
We have been hearing good things about Hobie lately. Industry executives are impressed that one of the oldest retailers in the industry is managing to stay relevant and “special” in a rapidly changing retail climate.


Last updated: 03/30/2015 - 22:07
Punta de Lobos, one of the world's best left points, is home to Patagonia surf ambassador Ramón Navarro.
Last updated: 03/06/2015 - 08:14
Hobie hosts a talk with Tom Carroll moderated by Quiksilver co-founder Bob McKnight
Last updated: 06/25/2013 - 01:23

Press release:

June 25th, 2013

In the backyard of where Hobie Alter opened his first surf shop back in the Fifties, the company he founded in Dana Point returns to its roots by sponsoring the 2013 Doheny Surf Fest.

Last updated: 05/12/2013 - 23:53
Here's a link to to the new Fragile Ocean web site.  The site sells eco-friendly product, with a portion of proceeds going toward environmental organizations.
Last updated: 05/12/2013 - 23:36
Hurley will license Hobie apparel and go after the men's market in Hurley's first ever licensing deal.
Last updated: 05/12/2013 - 23:31
A talk with Jeff Alter at Outdoor Retailer about the new Hobie by Hurley line, the heating up men's market, and more.