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Mark Price

Last updated: 12/15/2015 - 10:12

The first 2 Rob Machado designs will be available in early 2016.

Last updated: 12/01/2015 - 14:22

Wingnut's designs will compliment Firewire’s existing longboard program.


Last updated: 07/01/2014 - 05:25
An early adopter of the 'ECOBOARD Project' program through the release of its TimberTEK construction 18 months ago, Firewire is pleased to announce that it has converted 100% of all surfboard production to Entropy Resin's 'Super Sap', a bio-based (low/zer
Last updated: 06/13/2014 - 03:53
After almost 8 years of near total focus on surfboards, Firewire has released a concise collection of Firewire and Tomo T-shirts featuring lightweight, slim-fit silhouettes, and focused on logo adaptations of each brand.


Last updated: 05/12/2014 - 01:01
In unprecedented affirmation of the performance characteristics of Firewire’s parabolic rail, EPS/Epoxy sandwich construction, Firewire teamriders Sally Fitzgibbons and Michel Bourez won their respective divisions at the 2014 Billabong Rio Pro.
Last updated: 09/04/2013 - 14:42
Sales of higher-priced shortboards have gone up so far this year according to ActionWatch. Today, we check in with Firewire to see if this trend is impacting business and get an update on what is new with the brand.
Last updated: 05/13/2013 - 00:28
Firewire Surfboards' new method of making surfboards has received an endorsement and order from Lost Surfboards.

The two companies said yesterday that Lost will make a limited range of Lost surfboards with Firewire's Future Shapes Technology.

Last updated: 05/13/2013 - 00:15

News surfaced out of Australia this week that Matthew Perrin filed for bankruptcy. Perrin, a former Billabong CEO, is a lead investor in surfboard maker Firewire. Firewire CEO Mark Price said his company is not impacted by Perrin's personal financial issues. Firewire is self-funded at this stage and uses Wells Fargo as a factor, Price said.

Last updated: 05/13/2013 - 00:00

Although hardgoods is a tough category these days, we heard a lot of good things about surfboard brand Firewire during the holiday.

At ASR, we caught up with CEO Mark Price who told us how the brand is growing during the recession and remaining profitable. He also told us about a new fin technology that he says will increase surfing performance, and most likely, sales as well.

Last updated: 02/22/2016 - 11:33

Firewire CEO Mark Price shares why focusing on big picture strategy is of primary importance, some great tips for juggling work demands and what he learned from his father