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Pat Tenore

Last updated: 12/15/2017 - 13:00

Of all the companies doing marketing on the North Shore in December, RVCA seemed to dominate the space for what it calls RVCAloha week. We talk with Global VP of Marketing Brian Cassaro about the strategy, and about the involvement of Founder Pat Tenore this year.

Last updated: 08/05/2016 - 17:23

Red Stitch Program features premium tees with a custom fit and quality fabrics. 


Last updated: 04/04/2016 - 11:06

The collection marries Birdwell’s technique of sewing difficult fabric into durable product and RVCA’s artistic creative approach.

Last updated: 07/10/2015 - 09:53
This year at AGENDA Long Beach, lifestyle brand RVCA hosted a kickoff reception at Pow! Wow! on Wednesday, July 8th from 6-10PM.


Last updated: 02/12/2014 - 02:48
We followed up with RVCA Founder Pat Tenore to find out more about his decision to stay with the brand and to find out about what’s next for RVCA.
Last updated: 02/05/2014 - 16:45
Billabong announces several developments as the turnaround strategy of CEO Neil Fiske gets underway.
Last updated: 07/15/2013 - 20:30
We reached RVCA Founder Pat Tenore this morning and asked him for his reaction to the Billabong/Altamont developments.
Last updated: 05/12/2013 - 23:51
The long-rumored deal is finally announced. Plus, a timeline of Billabong's acquisitions.
Last updated: 05/12/2013 - 23:51
An interview with Billabong North America President Paul Naude about the RVCA acquisition. He answers the question: is there a master acquisition strategy?
Last updated: 05/12/2013 - 23:19
RVCA Marketing Director Jim Shubin on RVCA's new swim and athletic lines and an update on RVCA Boy's, RVCA’s ANP program and more.