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Last updated: 10/11/2017 - 11:11

Electric's latest video promotes the upcoming four-day Deus Slidetoberfest.

Last updated: 10/11/2017 - 10:31

SPY's latest email blast shares a video full of the joy of ripping above Bend, Oregon -- and promotes the brand's goggles.


Last updated: 08/29/2017 - 12:13

How Zeal Optics is working to replicate the brand's growth in goggles to its sunglass line

Last updated: 05/05/2017 - 08:49

SPY's humorous ad campaign is part of its quest to regain lost share in a tough sunglass market


Last updated: 05/05/2017 - 08:49

SPY is launching a new advertising campaign, dubbed Bros or #BrosYouKnow, that pokes fun at the stereotypes surrounding action sports and outdoor enthusiasts.

Last updated: 08/31/2015 - 13:03

Retailers tell us what's working and what's not.

Last updated: 05/13/2013 - 00:06

Electric Visual CEO Bruce Beach gave us a news-filled update on the Electric Sunglass brand at ASR, including details about a major new product launch in Europe that may come to the states if it succeeds, and just what the brand has planned for accessories and apparel.

Volcom acquired Electric in January 2008.

Last updated: 05/13/2013 - 00:06

Sunglass company Sabre is expanding into goggles and will debut its first model at the SIA trade show in January.

I talked with Sabre founder Brooke McGregor and America Brand Manager/VP of Sales Chris Friel at Class@ASR to get an update on the brand.

Last updated: 05/13/2013 - 00:04

Today, we catch up with Von Zipper National Sales Manager Curt Fry to get an update on the sunglass maker's business.

Last updated: 05/12/2013 - 23:57

FOOTHILL RANCH, Calif., April 5, 2010 – Oakley, Inc. is proud to announce the appointment of its newest sports marketing manager, Tim English, who has joined the team as Surf Marketing Manager.

No stranger to the surf and action sport industries, Tim comes to Oakley having spent several years as Global Sports Marketing Manager for DC Shoes.