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Last updated: 09/15/2017 - 14:55

California swim brand Lolli Swim has launched an exclusive collaborative swimwear collection with model and influencer Sofia Jamora.

Last updated: 09/07/2017 - 16:44

Amuse Society celebrated the end of summer and a new shop-in-shop Thursday night at The Shop in Laguna Beach


Last updated: 07/11/2017 - 18:52

Herewith is looking to point out a few suits that bring something unique, but in a tongue and cheek kind of way.

Last updated: 07/10/2017 - 10:40

The Life+Style storefront highlights beach, lifestyle, and fashion swimwear separate from’s competition swimwear segment.



Last updated: 05/13/2013 - 00:32
A couple months ago I went to the Lost fashion show that promoted the launch of the juniors swimline. I followed up yesterday to see how retailers reacted to the new styles at recent trade shows.
Last updated: 05/13/2013 - 00:11

PacSun will carry less swimwear, shorts and boardshorts in favor of its private label denim, fashion tops and printed Ts from young brands, PacSun CEO Sally Frame Kasaks told analysts today during its Q1 conference call.

(Click here for our earnings story and the company's earnings release.)

Last updated: 05/13/2013 - 00:10

Bikini Village, a 61-store chain in Canada that carries industry swimwear brands, said its margins were hurt by markdowns in the quarter ended May 2, as consumers grew reluctant to shop.

Sales for the quarter were flat at $9.9 million, while same-store sales fell 4.6 percent. (All figures are Canadian dollars)

Last updated: 05/13/2013 - 00:08

Volcom recently hosted a fashion show for its spring 2010 swim line. I wasn't able to attend, but followed up with Rene Heinz, Volcom's divisional swim merchandiser and Suzanne Vallely, Volcom's swim designer, to learn more about the line.

Last updated: 05/13/2013 - 00:08

The La Jolla Group recently switched from a licensing model to producing swim in-house starting with the spring 2010 season. I asked Kari Johnson, O'Neill Clothing's VP of Design for Juniors, about the move and other changes in store for the swim brand.

Last updated: 05/13/2013 - 00:06

Fox has been growing very steadily and is on plan for 2009, said Director of Sales Kurt Schleicher and Director of Marketing Jim Anfuso.

"It was a tough Spring/Summer for everyone, but since Fall 2009 has delivered, business has been much better, reorders are good, and we're very optimistic about the fourth quarter," said Schleicher.