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Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
IN THE ARCHIVES
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New Element Global GM details turnaround strategy

New Element Global GM details turnaround strategy

November 25, 2014 Tiffany Montgomery
Frank Voit is a key reason for the brand's success in Europe. Now he is tasked with growing the brand globally, and most importantly, turning it around in the U.S.

Element appoints new design and marekting vice presidents

November 24, 2014 Press Releases
Element continues to evolve as a global brand with the appointment of Reynald Gautier and Julien Duval to the organization’s executive management team.
Billabong CEO details U.S. performance of Billabong, RVCA, Element

Billabong CEO details U.S. performance of Billabong, RVCA, Element

November 21, 2014 Tiffany Montgomery
Neil Fiske provided some significant details about how business is going in the Americas at the moment, including some major weaknesses and a few bright spots, at the company's Annual General Meeting.

Element party welcomes Madars to pro team

November 17, 2014 Press Releases
More than 400 skateboarders, fans and friends joined Element to welcome Madars Apse to the pro team in Long Beach.

Johnny Schillereff’s TED talk encourages leadership through innocent passion

October 28, 2014 Press Releases
Element Founder and President Johnny Schillereff once said “I always think I am the dumbest guy in the room, but I like it that way – because my greatest successes have come from taking risky action that in retrospect seemed naïve, foolish or even stupid.
Industry brands get prime space at high-profile Paris retailer Citadium

Industry brands get prime space at high-profile Paris retailer Citadium

October 28, 2014 Tiffany Montgomery
Citadium is a vibrant, four-floor department store dedicated to youth culture in the heart of the shopping district in Paris, and industry brands are prominent in many areas of the store.

Element announces new executive team

October 20, 2014 Press Releases
Element today announced several key appointments to their U.S. leadership team.
Billabong: Brand changes, new marketing and product strategies

Billabong: Brand changes, new marketing and product strategies

August 28, 2014 Tiffany Montgomery
Here’s what CEO Neil Fiske had to say about the RVCA, Element, Billabong and emerging brands, and new product and marketing strategies during the conference call.

Team Element named best of the best

January 10, 2014 Press Releases
More details on new Billabong strategy

More details on new Billabong strategy

December 11, 2013 Tiffany Montgomery
CEO Neil Fiske provided specifics about his plan during a press conference. Details about merchandising, company structure, plans for multi-brand retail, narrowing the brand portfolio, a company restructure, new positions, marketing changes, more.
Element looks forward after job cuts this week

Element looks forward after job cuts this week

June 28, 2013 Tiffany Montgomery
We asked Founder Johnny Schillereff some questions about the layoffs this week, and about what is next for the brand, including a new creative space.
Johnny Schillereff of Element speaks out

Johnny Schillereff of Element speaks out

June 12, 2013 Tiffany Montgomery
Element Founder Johnny Schillereff discusses the ongoing troubles at Billabong, the role of founders and why he has stuck around.
Billabong Group hosts retailers seaside in Laguna Beach

Billabong Group hosts retailers seaside in Laguna Beach

January 23, 2013 Tiffany Montgomery
The Billabong group is hosting dealer meetings this week at the oceanfront Surf & Sand resort in Laguna Beach. We have photos of the set up and some retailers we saw there.
Updated: Billabong details Naude proposal, cuts forecast

Updated: Billabong details Naude proposal, cuts forecast

December 18, 2012 Tiffany Montgomery
Billabong releases details about acquisition bid led by Paul Naude and describes weakening business trends in several regions. Details about reduced forecast, impacted brands.
Element founder on what's new with brand

Element founder on what's new with brand

October 09, 2012 Shelby Stanger
A talk with Element Founder and President Johnny Schillereff about new initiatives, cruiser boards, Element’s new partnership with an outdoor brand, and Element apparel.
The marketing scene at the U.S. Open

The marketing scene at the U.S. Open

August 06, 2012 Tiffany Montgomery
I spent Friday in Huntington Beach checking out the marketing scene on Main Street and at the Nike U.S. Open. Hurley raised the game with Phantom Create, DC also made a mark.
Schillereff on new Element Emerald Collection

Schillereff on new Element Emerald Collection

November 29, 2011 Shelby Stanger
We talk with Element Founder Johnny Schillereff about Element’s new Emerald Collection, which targets a sophisticated shopper with an eco-friendly yet fashionable mindset.
A visit to some industry - and competitor - stores in NY

A visit to some industry - and competitor - stores in NY

September 12, 2011 Tiffany Montgomery
While in NYC for the Quik Pro, we stopped at industry stores around the city, and marveled at the line of tourists waiting in the rain to get inside Hollister. See photos.
Billabong Group to show fall at Surf & Sand

Billabong Group to show fall at Surf & Sand

January 19, 2011 Tiffany Montgomery
The Billabong Group will show its fall lines to retailers at its own event next month.
Johnny Schillereff on new casual shoe collection

Johnny Schillereff on new casual shoe collection

June 17, 2010 Tiffany Montgomery
A talk with Element Founder and President about the new Emerald Collection, the niche the collection hopes to fill and how the integration of Plan B Skateboards is going.
ASR: Volcom, Element, Ryan Sheckler & more

ASR: Volcom, Element, Ryan Sheckler & more

September 08, 2007 Tiffany Montgomery