Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
IN THE ARCHIVES
Subscribe to Element Posts Naylor Law Blog RSS

Element announces new executive team

October 20, 2014 Press Releases
Element today announced several key appointments to their U.S. leadership team.
Billabong: Brand changes, new marketing and product strategies

Billabong: Brand changes, new marketing and product strategies

August 28, 2014 Tiffany Montgomery
Here’s what CEO Neil Fiske had to say about the RVCA, Element, Billabong and emerging brands, and new product and marketing strategies during the conference call.

Team Element named best of the best

January 10, 2014 Press Releases
More details on new Billabong strategy

More details on new Billabong strategy

December 11, 2013 Tiffany Montgomery
CEO Neil Fiske provided specifics about his plan during a press conference. Details about merchandising, company structure, plans for multi-brand retail, narrowing the brand portfolio, a company restructure, new positions, marketing changes, more.
Element looks forward after job cuts this week

Element looks forward after job cuts this week

June 28, 2013 Tiffany Montgomery
We asked Founder Johnny Schillereff some questions about the layoffs this week, and about what is next for the brand, including a new creative space.
Johnny Schillereff of Element speaks out

Johnny Schillereff of Element speaks out

June 12, 2013 Tiffany Montgomery
Element Founder Johnny Schillereff discusses the ongoing troubles at Billabong, the role of founders and why he has stuck around.
Billabong Group hosts retailers seaside in Laguna Beach

Billabong Group hosts retailers seaside in Laguna Beach

January 23, 2013 Tiffany Montgomery
The Billabong group is hosting dealer meetings this week at the oceanfront Surf & Sand resort in Laguna Beach. We have photos of the set up and some retailers we saw there.
Updated: Billabong details Naude proposal, cuts forecast

Updated: Billabong details Naude proposal, cuts forecast

December 18, 2012 Tiffany Montgomery
Billabong releases details about acquisition bid led by Paul Naude and describes weakening business trends in several regions. Details about reduced forecast, impacted brands.
Element founder on what's new with brand

Element founder on what's new with brand

October 09, 2012 Shelby Stanger
A talk with Element Founder and President Johnny Schillereff about new initiatives, cruiser boards, Element’s new partnership with an outdoor brand, and Element apparel.
The marketing scene at the U.S. Open

The marketing scene at the U.S. Open

August 06, 2012 Tiffany Montgomery
I spent Friday in Huntington Beach checking out the marketing scene on Main Street and at the Nike U.S. Open. Hurley raised the game with Phantom Create, DC also made a mark.
Schillereff on new Element Emerald Collection

Schillereff on new Element Emerald Collection

November 29, 2011 Shelby Stanger
We talk with Element Founder Johnny Schillereff about Element’s new Emerald Collection, which targets a sophisticated shopper with an eco-friendly yet fashionable mindset.
A visit to some industry - and competitor - stores in NY

A visit to some industry - and competitor - stores in NY

September 12, 2011 Tiffany Montgomery
While in NYC for the Quik Pro, we stopped at industry stores around the city, and marveled at the line of tourists waiting in the rain to get inside Hollister. See photos.
Billabong Group to show fall at Surf & Sand

Billabong Group to show fall at Surf & Sand

January 19, 2011 Tiffany Montgomery
The Billabong Group will show its fall lines to retailers at its own event next month.
Johnny Schillereff on new casual shoe collection

Johnny Schillereff on new casual shoe collection

June 17, 2010 Tiffany Montgomery
A talk with Element Founder and President about the new Emerald Collection, the niche the collection hopes to fill and how the integration of Plan B Skateboards is going.
ASR: Volcom, Element, Ryan Sheckler & more

ASR: Volcom, Element, Ryan Sheckler & more

September 08, 2007 Tiffany Montgomery