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Tiffany Montgomery
IN THE ARCHIVES
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Element welcomes Brandon Westgate

April 17, 2015 Press Releases
Element is proud to announce that Brandon Westgate is joining the global team today.
Element plants big stake in London

Element plants big stake in London

March 23, 2015 Tiffany Montgomery
Europe is Element’s highest-volume territory, and the brand’s new London store is in Covent Garden, a high profile area of the city.
An interview with Billabong CEO Neil Fiske about Billabong results

An interview with Billabong CEO Neil Fiske about Billabong results

February 26, 2015 Tiffany Montgomery
A talk with Neil Fiske about the wholesale resurgence he sees for Billabong in the U.S., how Billabong performed in other regions, why Element may be turning around in the U.S., and why overall company results were still challenged.
Billabong swings to profit, sees U.S. wholesale improvement

Billabong swings to profit, sees U.S. wholesale improvement

February 25, 2015 Tiffany Montgomery
Billabong today reported financial results for the six months ended Dec. 31, and CEO Neil Fiske pointed to several positive signs in the business. Plus, how Billabong, RVCA and Element performed.
Billabong Americas President on the closing of Billabong's Times Square store

Billabong Americas President on the closing of Billabong's Times Square store

February 18, 2015 Tiffany Montgomery
Ed Leasure offers some interesting insight into the changing retail landscape and details why the company closed the high-volume Billabong and Element stores.
New Element Global GM details turnaround strategy

New Element Global GM details turnaround strategy

November 25, 2014 Tiffany Montgomery
Frank Voit is a key reason for the brand's success in Europe. Now he is tasked with growing the brand globally, and most importantly, turning it around in the U.S.

Element appoints new design and marekting vice presidents

November 24, 2014 Press Releases
Element continues to evolve as a global brand with the appointment of Reynald Gautier and Julien Duval to the organization’s executive management team.
Billabong CEO details U.S. performance of Billabong, RVCA, Element

Billabong CEO details U.S. performance of Billabong, RVCA, Element

November 21, 2014 Tiffany Montgomery
Neil Fiske provided some significant details about how business is going in the Americas at the moment, including some major weaknesses and a few bright spots, at the company's Annual General Meeting.

Element party welcomes Madars to pro team

November 17, 2014 Press Releases
More than 400 skateboarders, fans and friends joined Element to welcome Madars Apse to the pro team in Long Beach.

Johnny Schillereff’s TED talk encourages leadership through innocent passion

October 28, 2014 Press Releases
Element Founder and President Johnny Schillereff once said “I always think I am the dumbest guy in the room, but I like it that way – because my greatest successes have come from taking risky action that in retrospect seemed naïve, foolish or even stupid.
Industry brands get prime space at high-profile Paris retailer Citadium

Industry brands get prime space at high-profile Paris retailer Citadium

October 28, 2014 Tiffany Montgomery
Citadium is a vibrant, four-floor department store dedicated to youth culture in the heart of the shopping district in Paris, and industry brands are prominent in many areas of the store.

Element announces new executive team

October 20, 2014 Press Releases
Element today announced several key appointments to their U.S. leadership team.
Billabong: Brand changes, new marketing and product strategies

Billabong: Brand changes, new marketing and product strategies

August 28, 2014 Tiffany Montgomery
Here’s what CEO Neil Fiske had to say about the RVCA, Element, Billabong and emerging brands, and new product and marketing strategies during the conference call.

Team Element named best of the best

January 10, 2014 Press Releases
More details on new Billabong strategy

More details on new Billabong strategy

December 11, 2013 Tiffany Montgomery
CEO Neil Fiske provided specifics about his plan during a press conference. Details about merchandising, company structure, plans for multi-brand retail, narrowing the brand portfolio, a company restructure, new positions, marketing changes, more.
Element looks forward after job cuts this week

Element looks forward after job cuts this week

June 28, 2013 Tiffany Montgomery
We asked Founder Johnny Schillereff some questions about the layoffs this week, and about what is next for the brand, including a new creative space.
Johnny Schillereff of Element speaks out

Johnny Schillereff of Element speaks out

June 12, 2013 Tiffany Montgomery
Element Founder Johnny Schillereff discusses the ongoing troubles at Billabong, the role of founders and why he has stuck around.
Billabong Group hosts retailers seaside in Laguna Beach

Billabong Group hosts retailers seaside in Laguna Beach

January 23, 2013 Tiffany Montgomery
The Billabong group is hosting dealer meetings this week at the oceanfront Surf & Sand resort in Laguna Beach. We have photos of the set up and some retailers we saw there.
Updated: Billabong details Naude proposal, cuts forecast

Updated: Billabong details Naude proposal, cuts forecast

December 18, 2012 Tiffany Montgomery
Billabong releases details about acquisition bid led by Paul Naude and describes weakening business trends in several regions. Details about reduced forecast, impacted brands.
Element founder on what's new with brand

Element founder on what's new with brand

October 09, 2012 Shelby Stanger
A talk with Element Founder and President Johnny Schillereff about new initiatives, cruiser boards, Element’s new partnership with an outdoor brand, and Element apparel.
The marketing scene at the U.S. Open

The marketing scene at the U.S. Open

August 06, 2012 Tiffany Montgomery
I spent Friday in Huntington Beach checking out the marketing scene on Main Street and at the Nike U.S. Open. Hurley raised the game with Phantom Create, DC also made a mark.
Schillereff on new Element Emerald Collection

Schillereff on new Element Emerald Collection

November 29, 2011 Shelby Stanger
We talk with Element Founder Johnny Schillereff about Element’s new Emerald Collection, which targets a sophisticated shopper with an eco-friendly yet fashionable mindset.
A visit to some industry - and competitor - stores in NY

A visit to some industry - and competitor - stores in NY

September 12, 2011 Tiffany Montgomery
While in NYC for the Quik Pro, we stopped at industry stores around the city, and marveled at the line of tourists waiting in the rain to get inside Hollister. See photos.