Geoff Backshall shares the go-forward plan for the brand in North America.
Happy Shovel will no longer be operating the brand in North America.
Rusty opens a shop in Laguna Beach, the first Rusty Surf Shop for the Happy Shovel Group, the new licensee | Read more…
A Q&A with the principals of Happy Shovel about the evolution planned for the Rusty brand in the U.S. market.
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