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Billabong ▲ +0.010 | PPR ▼ -0.80 | American Apparel ▼ 0.000 | The Buckle ▲ +0.10 | Columbia ▲ +1.79 | Deckers Outdoor ▲ +0.23 | Dicks ▼ -0.05 | Foot Locker ▲ +0.55 | Genesco ▲ +0.34 | Iconix Brand Group ▲ +0.45 | Jarden Corp ▲ +0.94 | Nordstrom ▲ +0.59 | Luxottica ▲ +0.97 | Nike ▲ +0.55 | Pacific Sunwear ▲ +0.08 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▲ +0.01 | VF Corp ▲ +0.48 | Quiksilver ▼ -0.35 | Zumiez ▲ +0.36 | Macys ▲ +0.39 | Tillys ▼ -0.19 |
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Tommy Bahama's SUP strategy

Tommy Bahama's SUP strategy

June 03, 2013 Shelby Stanger
With Tommy Bahama a sponsor of the upcoming Santa Monica Paddleboard Race, we spoke with the SVP of Marketing in detail about the brand's strategy for the sport, including category plans, athlete involvement, more.