Skip to content Skip to navigation

Reef hires Shane Wallace

Print Friendly and PDF
  • Shane and John Wallace. Shop-eat-surf file photo.

Reef has hired Shane Wallace as its West Coast boutique and Lifestyle accounts sales rep.

 

We had heard that Shane may have joined Reef, and Reef President Jeff Moore confirmed the move and Shane's title for us.

 

Shane owned, along with his father, the influential Active Ride Shop, which started as one skate shop in Chino and grew into a chain of 29 stores.

OUR SPONSORS

 

The company filed for bankruptcy protection in 2009, brought down by its rapid expansion to high profile, expensive locations and the change in consumer spending because of the recession.

 

The chain was bought out of bankruptcy by Active Sports Lifestyle USA.

 

OUR SPONSORS

Currently, Active operates 21 stores, according to its website.

 

To read a recent interview with new Active President Esmail Mawjee, click here.

 

 

 

 

More news

Last updated: : 04/25/2017 - 10:00

Details about Volcom's sales performance in the first quarter

Last updated: : 04/25/2017 - 08:42

Danish Gajiani explains why the licensed apparel company is moving into action sports and streetwear and its plans for the space. Plus, the hiring of a new CFO, industry veteran Bill Bussiere.

Last updated: : 04/25/2017 - 06:58

Mad Engine is announcing this morning that it is acquiring urban streetwear brand Lifted Research Group (LRG).

Last updated: : 04/24/2017 - 13:42

Pierre tells us about a big change for Altamont, what it's been like to compete with multi-billion dollar athletic companies, and what he sees for the skate market in the future

Last updated: : 04/21/2017 - 08:54

Hi-Tech in Maui has some unique challenges - Costco is a two-minute walk from the retailer's flagship store, and industry brands operate about 25 shops on the island. We talk to Kim about how Hi-Tech manages to thrive despite the competition, ask him what is working in his stores, and about why he is so excited about hydrofoiling.

Last updated: : 04/19/2017 - 15:25

Details from Zumiez's annual report including changes in category sales, big projects for 2017, five-year store growth rates, and more

Last updated: : 04/18/2017 - 12:10

ISA President Fernando Aguerre updated industry executives on the status of surfing’s participation in the 2020 Olympic Games in Tokyo, including a plan for a two-week beach festival

Last updated: : 04/17/2017 - 10:52

Susan Branch, who led the team that won three key SIMA Awards last month, is leaving the brand to spend more time with her family

Last updated: : 04/14/2017 - 08:51

The 17-year veteran of Active Ride Shop who most recently served as Vice President of Marketing has exited the company

Last updated: : 04/17/2017 - 09:12

What we saw at the Macy's, PacSun, Local Motion, Zumiez, Rip Curl, T&C, HIC, Vans, North Face, Nordstrom and Vans stores at Ala Moana Shopping Center in Honolulu