Skip to content Skip to navigation

Reef hires Shane Wallace

Print Friendly and PDF
  • Shane and John Wallace. Shop-eat-surf file photo.

Reef has hired Shane Wallace as its West Coast boutique and Lifestyle accounts sales rep.

 

We had heard that Shane may have joined Reef, and Reef President Jeff Moore confirmed the move and Shane's title for us.

 

Shane owned, along with his father, the influential Active Ride Shop, which started as one skate shop in Chino and grew into a chain of 29 stores.

OUR SPONSORS

 

The company filed for bankruptcy protection in 2009, brought down by its rapid expansion to high profile, expensive locations and the change in consumer spending because of the recession.

 

The chain was bought out of bankruptcy by Active Sports Lifestyle USA.

 

OUR SPONSORS

Currently, Active operates 21 stores, according to its website.

 

To read a recent interview with new Active President Esmail Mawjee, click here.

 

 

 

 

More news

Last updated: : 01/20/2017 - 09:06

We visit the San Pedro Wholesale Mart with Glik's CEO Jeff Glik and learn how fast fashion has transformed his business. Several retailers have told us this story helped their business as well, so we are reposting it.

Last updated: : 01/18/2017 - 13:07

Trends at Target mirrored many other retailers: Strong digital sales more than offset by weak sales and traffic at stores

Last updated: : 01/17/2017 - 17:43

American Apparel laying off 2,400 workers this week is just a small slice of the upheaval that is unfolding for some retail and wholesale companies, with more dramatic change likely on the way

Last updated: : 01/17/2017 - 08:38

The eyewear brand started by Alan Ek and Tony Davis is founded on no-nonsense American determination and attitude

Last updated: : 01/16/2017 - 09:05

Oakley parent Luxottica announced some big news Monday that could potentially mean more changes on the way for Oakley

Last updated: : 01/13/2017 - 08:44

Several business trends led to margin pressure during the holidays

Last updated: : 01/13/2017 - 07:44

The company also outlined a desired timeline for the sale.

Last updated: : 01/13/2017 - 07:18

Retail sales in November and December came in stronger than the National Retail Federation had predicted

Last updated: : 01/11/2017 - 14:33

We have highlights of CEO Ed Thomas's presentation at the ICR investor conference

Last updated: : 01/10/2017 - 11:45

Co-CEO Alex Bhathal discusses hiring a new President Raj's biggest competitor, and how she fits into Raj's ambitious strategy for the future