Bob Hurley and Roger Wyett on the remaking of Hurley

Hurley CEO Roger Wyett and founder Bob Hurley

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Roger and Bob show us a prototype of a new store opening in Laguna Beach in July, talk about Hurley’s sponsorship of the U.S. Open, and explain how Hurley is focusing its brand images, messages, and products. Plus, photos of the retail protoype currently under lock-and-key on the Hurley campus that includes the Hurley, Converse and Nike 6.0 brands. This story originally posted Monday, June 22.


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