ASR Report: How Roxy plans to compete with fast fashion

Roxy SVP of Sales Deanna Jackson

I spoke at ASR with Deanna Jackson, SVP of Sales at Roxy, about what is new with the brand, how it is adjusting to compete with fast fashion, and the impact of Summer Rapp now being in charge of Roxy design in addition to design for Quiksilver Women. Deanna said overall, the junior’s market has been very challenging, and that it’s the toughest market she’s ever seen for juniors.


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