Back-to-school report: sales trends and strategies at Ron Jon Surf Shop

Ron Jon Surf Shop in Cocoa Beach

Editor’s note: Our back-to-school special coverage continues today with Don Niemann, director of merchandise buying for Ron Jon Surf Shop. Ron Jon has stores in Florida, New Jersey and South Carolina. Click here to read Monday’s stories about overall back-to-school selling trends. Click here to read a report on back-to-school sales at Glik’s 54 Midwestern stores.


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