Looking back and ahead: Dave Hollander

Dave Hollander

Dave Hollander, the co-owner of Becker Surf, which has six stores in Southern California and a significant online operation, is short and to the point with his take on 2009 and his prediction for 2010. His message: It’s a whole new world and nobody knows how it will play out. What’s the biggest impact the recession has had on the industry this year, both with regard to business impact and the industry’s psyche? The rules are changing, but no one knows what they are. It is hard to define a base to work off of, as the base is changing.

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