Laguna Beach, CA – May 5, 2010 – FORM Athletics welcomes Joseph Seemayer as the new Vice President of Sales and General Manager. With extensive experience in apparel and footwear, Seemayer is a seasoned professional and his addition to the FORM Athletics team promises to expand FORM’s reach and further cement the brand’s position in the marketplace.

Seemayer most recently served as the VP of Sales for Affliction apparel, and prior to that served in the same capacity at DC Shoes – building and managing the sales team and handling strategic business planning.

Seemayer has been integral in the success of several brands, including Split Inc, Body Glove Apparel and World Industries Boys. He brings with him relationships with top retailers such as The Buckle, Nordstrom, Macy’s, Dillards, and Pacific Sunwear.

Mark Miller, CEO and Co-Founder of FORM Athletics, originally met Seemayer when they worked together at DC Shoes.

Miller looks forward to the skills and market knowledge Seemayer brings to FORM Athletics, saying, “Joe’s work ethic is truly exceptional and he brings to FORM Athletics a sales skill set that is unmatched. Joe’s customer relationships and 20 years of apparel industry experience will be a huge asset and provide significant growth to FORM in 2010. I’m really looking forward to working with him again.”

Founded by Mark Miller and Urijah Faber, FORM Athletics apparel pays tribute to hard working and dedicated athletes, while promoting athleticism not aggression, focusing on the positive aspects of being an athlete: performance, commitment, discipline, and heart.

Regarding his new position, Seemayer says, “I’m genuinely excited to join FORM Athletics, this is a tremendous opportunity. I worked closely with Mark Miller at DC shoes and he has been a fantastic mentor.

“I’m also looking forward to working with Urijah Faber, an elite athlete who I have followed for years. I have tremendous respect for Faber and cannot think of a better representative for the sport. I’m looking forward to helping to build FORM Athletics into a premiere MMA and lifestyle brand.”

More on FORM Athletics at: www.formathletics.com

About FORM Athletics (www.FORMAthletics.com)

Founded in 2010 in Laguna Beach, CA, FORM Athletics produces apparel that is a tribute to hard working and dedicated athletes. FORM Athletics supports and promotes a healthy and active lifestyle. Founded by sportswear veteran Mark Miller and WEC former Featherweight Champion (and contender) Urijah Faber, FORM Athletics merges the ease and comfort of the California Lifestyle, with the discipline and techniques of martial arts. FORM Athletics is committed to premium quality, superior materials, and perfect fit apparel.